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About Us TR. Release Date: 12 Jun ; Edited: 17 Feb What is Demand Planning? The total of all systematic planning activities carried out by an organization in order to forecast the amount and timing of the demand for its products or services with accuracy can be called as Demand Planning. Many factors affecting demand should be tracked and recorded as part of the demand planning process, to be used to generate forecasts. What are the factors affecting demand and sales? There are many factors that affect customer demand and therefore sales.

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Forecasting Mechanics.

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ATL Above the Line marketing refers to advertising and promotional activities that are aimed at reaching a wide audience without focusing on specific individuals or groups. This approach typically involves mass media channels, such as television, radio, billboards, and print media. The primary goal of ATL marketing is to create brand awareness, visibility, and a broad brand image. It's often used by companies with products or services that have broad market appeal. BTL Below the Line marketing is a strategy that targets a more specific and narrow audience. BTL tactics include events, sponsorships, direct mail, email marketing, social media marketing, and other promotional activities that engage customers on a personal level. This approach is particularly effective for businesses with niche products or services and those looking to foster stronger customer relationships. It combines mass advertising methods with more personalized, targeted approaches to reach a broader range of consumers.

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Above the line ATL marketing is used when mass media is deployed to give a boost to a brand and reach the maximum audience. On the other hand, Below the line BTL marketing is sort of one to one communication, wherein different techniques are used to reach a specific group of people. BTL expands to Below the line marketing, which is used when the company wants to target a small but specific group. Uses offbeat marketing mediums such as exhibitions, trade-shows, telemarketing, email marketing, etc. Target Mass Audience Specific group of Individuals Objective To create a brand identity and establish brand awareness. To generate sales. Cost Costly Budget-friendly Result It drives customer response.

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Contact Us. Decomposition of Trends with Seasonality. Account Managers. An organization that includes such activities to its demand planning activites, may call the whole process as Demand Management. Optimum Planlama offers professional training and consultancy services for organizations to excel their supply chain performance. Digital Marketing Develop, implement digital marketing strategies, plans, activations working closely with brand teams and media team. Analyzing data and choosing forecasting method Visualization of data as graphs aids the forecast analysis and selecting the appropriate methods. Budget Gap Analysis, Demand Prioritization. Collecting and preparing data Collecting demand or sales data of past periods, cleansing these data, determining the influential factors in the past, and enriching the data with historical events are done. Company X does that, let's do the same Budgeting Responsibles.

ATL Above the Line marketing refers to mass marketing strategies that target a wide audience through channels such as television, radio, print media, and online platforms. While BTL Below the Line marketing, on the other hand, involves targeted and personalized marketing activities that focus on specific segments or individuals.

The factors affecting demand should be identified, prioritized and grouped based on their similarities or correlations if necessary and tracked systematically, within the scope of demand planning processes. Price changes or promotional activities influencing or shaping the demand may alter the organization's forecasts. Unilever'de sizi ne motive ediyor? Quality of Data, Data Cleansing. These forecasts are used in determining aggregate sales quantities and revenue projections and, in turn possible bottlenecks in operations purchasing, manufacturing, warehousing, logistics, etc. Demand planning holds a critical position within the scope of supply chain management. Excellence in your supply chain performance,. Forecasting Mechanics,. Account Managers. Who Generates and Uses Forecasts? Forecasting Stationary, Trending and Seasonal Demands. Digital Marketing Develop, implement digital marketing strategies, plans, activations working closely with brand teams and media team. Logistics Professionals. Organizations that do not forecast, will not able to effectively plan for their future. What are the competitive advantages of planning demand?