Bionicle discontinued

This page uses Creative Commons licensed content from Wikipedia view authors, bionicle discontinued. Bionicle was a line of Lego construction toys, marketed primarily towards 8—year-olds. Originally a subsidiary of Lego's Technic series, the line launched in Europe and Australasia in lateand bionicle discontinued the Americas in Over the following decade, it became one of Lego's biggest selling properties, turning into a franchise and playing a part in saving the company from its saanjh castle crisis of the late s.

Those who grew up in the early aughts may remember a series of toys that were packaged in cylindrical cans, each one containing a masked robot, superhero, warrior They were part of a line of Lego sets known as Bionicle. Each character played a role in a deep and intricate overarching mythology that may have been the only thing about Bionicle more complicated than putting the sets together in the first place. Lots of Bionicle toys were released, along with video games, movies, McDonald's Happy Meal tie-ins, and other merchandise via Brickset. Bionicle was a huge success for Lego at the beginning of the 20th century, and the line of toys has been credited with helping to guide the Danish company through a period of financial difficulty.

Bionicle discontinued

LEGO has just announced that will be the last year for new Bionicle sets; starting summer a new line of similar buildable figures will be released. This will mark the end of nine years since the arrival of the first Toa in Below is the official announcement from LEGO:. In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in ? We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January. This was an extremely difficult decision for all involved. But as seen in the tales of the Toa, striving for success in any mission requires imagination, new ways of thinking, and the willingness to take risks. We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category. We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the future.

We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the bionicle discontinued. Lego reconciled on this statement by claiming that the theme was about "Good versus evil; 'good hero warriors' designed to combat 'evil enemy fighters' in a mythical universe, so children are not encouraged to fight each other", bionicle discontinued. In my version of them, here are the names of the good ones.

Bionicle stylized in all caps is a line of Lego construction toys , marketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late s. Despite a planned twenty-year tenure, [2] the theme was discontinued in , but was rebooted in for a further two years. Unlike previous Lego themes, Bionicle was accompanied by an original story told across a multimedia spectrum. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe.

Sales were not what they had once been, and the company was struggling to make a profit. The generic LEGO sets no longer seemed to appeal to kids like they once did. Something needed to change if LEGO would live to see the new millennium. The s had seen several successful lines of toys that combined toys and storylines to create a universe for children to play. Transformers and G. Joe was not just action figures; they were characters in their TV shows! LEGO decided to copy that success and create their line of toys with a storyline. Their first attempt with Star Wars was successful, but the royalty payments to Lucasfilm made them unprofitable. LEGO then turned inward to create their own, original characters. They did not last long, though, and were discontinued after a year or so.

Bionicle discontinued

Join the official Brickipedia Discord server! A great place to chat with fellow LEGO fans! There were also comic books released during the span of the original run, but after Bionicle was discontinued the comic books were gathered into volumes of graphic novels, with the comic books being discontinued. Novels were also released. The theme was introduced in and originally discontinued in , being succeeded for a time by Hero Factory. It is well-known among the LEGO community for the extreme popularity it had when it was in stores in the early 's, before its hiatus. It was discontinued once again in

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Kinda right there with you, Peter. They use the same ball joints as Bionicle, but the pieces are more solid-looking i. The concept for Bionicle originated from an idea by co-creator Christian Faber named "Cybots", a line of humanoid action figures with attachable limbs and ball-and-socket joints. Speaking of licensing, that was another huge reason the company escaped bankruptcy — Lego started licensing the characters from some fledgling little sci-fi franchise called "Star Wars," and those toys sold like Lego hotcakes via License Global. Its popularity led to high web traffic on its official website, averaging more than one million page views per month, and further kinds of merchandise such as clothes, toiletries and fast-food restaurant collectibles. Toggle limited content width. As the toys became more and more successful, new lines were launched. The Lego Group Kirkbi. The decision was made due to recent low sales and a lack of new interest in the theme, possibly brought on by its decade-long backstory and lore. According to The Guardian , the main storyline of the Bionicle franchise takes on a fictional island called Mata Nui, while different types of characters have names like Toa and Tohunga. According to Brickset , that iteration of Lego toys only lasted until before they were discontinued as well. The second arc — acts as a prequel to the first; set on an island city called Metru Nui, it follows another group of Toa who would go on to become Turaga, the Matoran's elders, and explains how they all came to settle on Mata Nui island. In the mids, a very different existential threat was looming over the Lego Company. And brady G, there is something seriosly wrong with you if you think Ben 10 is dum.

Bionicle stylized in all caps is a line of Lego construction toys , marketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late s.

Initially, the idea of Bionicle faced resistance from company traditionalists as the Lego Group had no experience of marketing a story-based brand of their own. Wired News. Thank you lego. To accompany theme, Lego worked with Swinnerton and the creative agency Advance to create an elaborate story featuring extensive lore centering on half-organic, half-robotic characters and telling it across a vast multimedia spectrum including comic books, novels, games, movies and online content. As Bionicle's popularity rose, it became one of Lego's most successful properties, accounting for nearly all of their financial turnover from the previous decade. And brady G, there is something seriosly wrong with you if you think Ben 10 is dum. This news is sad to me. I was never a fan but, I was under the impression from Financial reports that it was a strong line -especially over seas. I also wonder whether this means the Canon Contests have to end, since they won't be LEGO-sanctioned anymore, so to speak? Bionicle was a huge success for Lego at the beginning of the 20th century, and the line of toys has been credited with helping to guide the Danish company through a period of financial difficulty. Getting out of that bind required some restructuring — the company sold its theme parks to Merlin Entertainment and got rid of its video game division instead of choosing to license the Lego name and products to other game developers. Composers Paul Hardcastle and Simon Fuller produced the music for the Bionicle commercials used between and , which also featured in the Mata Nui Online Game released throughout