Decora harajuku

Decora fashion originated in the area surrounding Harajuku station decora harajuku Tokyo. What is the difference between Harajuku and Decora fashion? What are the different styles of Harajuku styles? Want to know more about Decora fashion?

Decora is a prominent Japanese fashion style that has become the face of Harajuku fashions internationally. The style features bright colors and a large collection of accessories. Although the style's peak was in the mids, it is still popular and well-known in Harajuku. The name refers to the style's distinct use of many decorations and accessories. Decora is a playful and child-like style. It has less of a silhouette and is more focused on the use of accessories, motifs, and color schemes.

Decora harajuku

These understandings of kawaii fashion, however, are formed without input from practitioners themselves. Drawing upon a case-focused analysis of alternative kawaii fashion practitioners in Harajuku derived from semi-structured interviews, this article seeks to contribute to this discussion from a sociological perspective. The article focusses on decora and fairy kei , two alternative kawaii fashion styles in Harajuku that typically incorporate toys and clothing intended for children, and in doing so blur the boundaries between acceptable attire for children and adults. It also seeks to complicate views that equate alternative kawaii fashion practice with childishness by placing the voices of two practitioners in dialogue with scholarly research in this area to date. In doing so, the article advocates for the voices of practitioners to be considered in future scholarship on alternative kawaii fashion with ties to Harajuku. Over recent decades, numerous subgenres of kawaii fashion have spawned across Japan, each with their own specific conventions, aesthetics, purposes and intents. This grouping of alternative kawaii fashion is informed by the locale of practice and the ways in which practitioners resist mainstream fashion conventions. The purpose of this article is to complicate the understanding of the extent to which women who participate in these two subgenres may view their mode of dress as a child-like, infantile and playful practice. I aim to situate decora and fairy kei within a broader discussion of the significance and implications of young people in Japan using alternative kawaii fashion to navigate pathways to adulthood. Kawaii culture involves both an appreciation of things that are thought to be adorable, as well as an interest in becoming adorable for other people. In the context of alternative kawaii fashion associated with Harajuku, practitioners are interested in exploring what is adorable for them and in being affirmed as adorable by their peers. However, as 25 years have passed since Kinsella made her original observations, our understandings of the nuances of kawaii fashion need to be recast in terms of contemporary practice. Furthermore, if we are to continue to view alternative kawaii fashion associated with the Harajuku area as a resistant and subversive practice, as Steele et al. This is because scholars also argue that while the use of kawaii by women is multifaceted, it can also reinforce gender inequality in the Japanese context see for instance Akita ; Yano , 56; Koga , —

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The origin of Decora can be tracked down to the popularity of the Japanese idol Tomoe Shinohara among teens during the s. Her fashion sense was visually very similar to nowadays Decora, but featured childish hats instead of many hair accessories. Her fans, which were refered to as "Shinora", would often try to emulate her style while also trying to maintain originally. In the end, some of them would end up featured in the Fruits! One of the nowadays Decora icons is the Haruka Kurebayashi, who first appeared in various streetsnaps before becoming a model for KERA! She was also in charge by the design of the arches in Takeshita Street, which resemble her Decora style. This style can be combined with pretty much any clothing but the most popular base fashions are Pop Kei and Fairy Kei.

Harajuku style has been gaining popularity among fashion-forward individuals around the world. Harajuku style is all about expressing yourself through clothing and accessories that reflect your individual style. From bold colors and patterns to vintage pieces and streetwear, there are endless ways to express your unique style. Alternative fashion consists of different styles, with some rising from Japan. Let's take a look at Harajuku fashion. Surprisingly, Harajuku style has been in existence since the early 's, and it became known in the West around the 00's. Harajuku style is named after Harajuku Station in Tokyo.

Decora harajuku

Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and avant-garde , with similarities to the haute couture styles seen on European catwalks. In addition, the emergence of strong youth culture in the s and s that continues today especially in Harajuku, a district in Shibuya, Tokyo drives much of the development of new styles, looks, and fashion subcultures. The rise of consumerism , which played an important part in Japan's "national character" during its economic boom in the s, continues to influence fashion purchases, even after this economic bubble burst in the s. These factors result in the swift turnover and variability in styles popular at any one time. In , Japanese hip-hop , which had long been present among underground Tokyo's club scene, influenced the mainstream fashion industry.

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Powder and Sun Skate Shop. Clothing may have many prints, such as colorful prints, heart prints, and many other patterns. The purpose of this article is to complicate the understanding of the extent to which women who participate in these two subgenres may view their mode of dress as a child-like, infantile and playful practice. Kumamiki was studying at Bunka Fashion College in Tokyo, a school that attracts many designers interested in Harajuku fashion. The style features bright colors and a large collection of accessories. There was an issue submitting your request. Current Wiki. Popular hairstyles for women tend to be pigtails, braids, or curls. In this article, I draw upon English-language literature on kawaii fashion, and specifically on alternative kawaii fashion affiliated with Harajuku, along with a case-focused analysis based on qualitative interviews conducted in Harajuku between and In this regard, she is not trying to avoid or delay adulthood, but rather to find ways to participate in adult life that differ from the mainstream. Japanese Fashion Wikia Explore. Hadeko is a sister style to Decora with a focus on bright rainbow colors. Through her work, they hope to start a voice-acting career in the future.

In this series, we will be exploring all the fashion subcultures that have made Japan the fashion powerhouse it is today. Decora fashion symbolizes everything Harajuku is known and loved for. Unlike the iconic Shibuya Gyaru , known for her mature style, Decora fashion has a youthful and playful feel to it.

View history Talk 0. Harajuku style and Japanese street fashion. In social psychology, this phenomenon is captured through Optimal Distinctiveness Theory, which holds that individuals seek to balance feelings of belonging and individual expression Brewer ; Leonardelli et al. Most recently, a Neo Decora fashion walk has been taking place in Harajuku. She argues that practitioners use alternative kawaii fashion associated with the Harajuku area to create a temporary escape from adult responsibility and that they exercise agency through appropriating objects as fashion items, thereby assigning them new meanings. While characterising alternative kawaii fashion associated with the Harajuku area as child-like, Groom proposes that it offers participants a pleasurable activity. Kumamiki cannot possibly have access to the interior experiences of these other individuals, just her own perception of them. In this sense, the use of kawaii in decora and fairy kei could be conceptualised as an attempt to remove oneself from being categorised as a mainstream adult, through the construction of an entirely new category of being. This position is in response to my observation that they are often spoken for and about by scholars, cultural critics, journalists and bloggers, but are rarely given the opportunity to speak for themselves. Decora and fairy- kei practitioners often upcycle objects originally intended for children sourced from both Japan and overseas , including toys, accessories, clothing and craft materials. Her fashion sense was visually very similar to nowadays Decora, but featured childish hats instead of many hair accessories. Want to know more about Decora fashion? In this article, I draw upon English-language literature on kawaii fashion, and specifically on alternative kawaii fashion affiliated with Harajuku, along with a case-focused analysis based on qualitative interviews conducted in Harajuku between and Browse Volume. In considering these questions, I seek to contribute to emerging scholarship that considers how kawaii can be experienced by adults in the Japanese context.