Egg meh

Originally targeted at the preadolescent market, egg meh, Gudetama gained popularity among teens and adults for embodying the difficulties of surviving in modern-day society.

It has a mouth but no obvious teeth. It has thighs but no visible joints, a head but no neck. Its eyes look like sesame seeds. It has no gender. To the naked eye, it could easily be mistaken for a golden bean, a kernel of corn, or an unappealing drop of honey.

Egg meh

Corporations are forever perfecting the art of prodding primal emotions — greed, lust, hunger — to make us buy stuff. Gudetama is a cartoon egg yolk that feels existence is almost unbearable. It shivers with sadness. It clings to a strip of bacon as a security blanket. What can we do about it? Gudetama may hate the world beyond its shell. The misanthropic egg was introduced last year by Sanrio, a Tokyo-based corporation devoted to creating cutesy characters and licensing out their images. Its distressed little face now appears on fuzzy slippers, iPhone covers, plush dolls and even a themed credit card by Visa. Gudetama is also showing signs of international appeal. Circle K minimarts in various parts of Asia plaster the pathetic yolk on their windows to attract customers. How did a sad little egg win so many Japanese hearts? Why did a billion-dollar corporation decide to market a character embodying depression?

I let go of my work-related anxiety. Airplanes and trains have been branded with Gudetama themed decor, egg meh, and restaurants have served Gudetama-themed egg dishes. Wall Street Journal.

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It has a mouth but no obvious teeth. It has thighs but no visible joints, a head but no neck. Its eyes look like sesame seeds. It has no gender. To the naked eye, it could easily be mistaken for a golden bean, a kernel of corn, or an unappealing drop of honey. Gudetama is a relatively recent addition to the Sanrio universe — which, until recent memory, revolved around the tiny-eyed, red-hair-bow-wearing being known as Hello Kitty. Where Hello Kitty and her compatriots like Keroppi a frog that looks more like the owner of an old-fashioned ice cream shop than an amphibian are known for bringing adorable charm to items like lunchboxes, luggage, T-shirts, and toothbrushes and evoking warmth from the coldest of hearts, Gudetama , hatched in , was born into a world it would prefer to avoid. Gudetama looks like a character someone gave up on, and yet people cannot get enough of it. Its main attraction is its apathetic personality.

Egg meh

Originally targeted at the preadolescent market, Gudetama gained popularity among teens and adults for embodying the difficulties of surviving in modern-day society. Airplanes and trains have been branded with Gudetama themed decor, and restaurants have served Gudetama-themed egg dishes. The character has featured on a variety of merchandise including apparel, stationery and toys.

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You can see it in their appearance. What can we do about it? Gudetama exhibits elements of kimo-kawaii. To understand Gudetama is to understand that the American concept of cuteness is flat. Gudetama x Baggu Puffy Laptop Sleeve. Circle K minimarts in various parts of Asia plaster the pathetic yolk on their windows to attract customers. Japan's popular culture has had earlier characters based on food, including Anpanman , a red bean superhero with an animated series that features various egg-based characters. Its main attraction is its apathetic personality. Read Edit View history. Sign up for our daily newsletter. Gudetama is a cartoon egg yolk that feels existence is almost unbearable. New Arrivals. Inside the train, large Gudetama fixtures were added to the sides of seats and from above the racks.

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Email required. How Gudetama, a lazy egg yolk with a butt, became an unstoppable cultural phenomenon. Pochacco Keroppi. Strawberry News. Gudetama is portrayed as a yellow yolk of a raw egg with prominent buttocks. Wikimedia Commons. It has no gender. It also shows how broad, and alternately how narrow, kawaii can be. Contents move to sidebar hide. In the West, mascots are used almost exclusively to cheer people up. Reddit Pocket Flipboard Email. Many Japanese mascots will express emotions that Western mascots would not. Anwar Carrots has released Gudetama collaboration items such as bum bags, hats and shirts. Cute is more than just a look. Thanks for signing up!