Fabric land

Colourful two-storey shop packed with rolls of fabric, ribbons, sewing accessories and fabric land. Come in-store for a wide atasun of materials and patterns to start your next sewing project off. Click here to email.

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Fabric land

Fabric Land approached Digital Storm in regarding updating their online presence. In addition, the website had fallen into a number of Google penalties losing them search rankings. Initial meeting discussions regarded improving and maintaining search presence, however, things quickly progressed. The website at this point was nothing more than a catalogue, asking customers to contact them or visit the store to complete a purchase. Digital Storm, therefore, proposed eCommerce functionality as a better long term solution to aid in extending Fabric Lands customer reach and profile — resulting ultimately in more sales and widening their audiences outside of the South. Our response Fabric Land was keen to capitalise on the opportunity to invest in an eCommerce platform. This solution was chosen to allow Fabric Lands staff to easily add and manage products on a regular basis, a key requirement for a business dealing in the fashion industry where new fabrics and patterns are being added to the website on a weekly basis. Therefore the planning and implementation of the site and navigational structure, the user experience, the focus on delivery and attention to the customer service experience were all key aspects to the success of the site. Customised emails were developed, feedback and fabric reviews were incorporated and earn points as you buy were provided. A sewing gallery was also added to the site allowing customers to upload and share their own creations. All of these additional features have helped to enhance customer engagement. Once the site was launched, Fabric Land embarked on a digital strategy with Digital Storm that looked at increasing the current levels of turnover. The strategy focused on content marketing such as emails and videos that appealed to its customers as well as Social media that aimed to Expand online reach, engage with customers in a casual way and help get the brand shared online. All of the marketing tactics used have aided to build brand awareness, attract online followers and help to generate online sales. Conversion optimisation has sat at the core of everything Digital Storm has done over the last few years working with Fabric Land.

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Skip to main content. Online Fabric Store. Looking for your perfect fabric? We can help! Start shopping below.

Fabric land

To save this item to your Favourites, please sign in or register. You can control how your data is used on our website. Learn more about the cookies we use and choose which cookies work for you. These cookies are required for the site to function and for necessary activities like protecting against fraud. These cookies help to understand how you interact with the site and what types of content are valuable to you.

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Details in our Privacy Policy. I would recommend them to anyone. Operate the website These cookies are required for the site to function and for necessary activities like protecting against fraud. Sewing baskets and trolleys. Foundations and undergarments. Bedding Bath. Fabric Land approached Digital Storm in regarding updating their online presence. Fabricville Gift Cards. Cushion forms. Crochet Hooks View All. Fabric Remnants - Sale.

To choose the right material, you first need to have a basic appreciation of the options and their properties and characteristics. By the way, our site is supported by visitors like you.

The cookies is used to store the user consent for the cookies in the category "Necessary". Southampton's independent art supplier offering a range of quality arts and craft supplies. Performance Performance. You can control how your data is used on our website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Knitting Needles View All. Shop All Yarns. Aunt Lydia's Crochet Thread. Valentine's Day. Metallic Knits. This solution was chosen to allow Fabric Lands staff to easily add and manage products on a regular basis, a key requirement for a business dealing in the fashion industry where new fabrics and patterns are being added to the website on a weekly basis. Fabric Land was keen to capitalise on the opportunity to invest in an eCommerce platform. Fabric Land. NFL - Football.