Founder of trapstar

The distinctive gothic logo can be seen everywhere from rap gig moshpits to Fashion Week runways, and in September the label was awarded Best Streetwear Brand at the first annual World Fashion Awards.

Our editorial content is not influenced by any commissions we receive. Where is this? Who is this? Back in London, Mikey made T-shirts with a photo he took with his Nokia phone of a painting he bought for his house. The tees, which he gave to his friends and refused to sell, became so popular that people were asking how much money he was making off of them.

Founder of trapstar

Estimated to have a value of over billion dollars in , the streetwear industry has become one of the biggest trends on the fashion landscape over the last 30 years. And Trapstar was one of the first big players in the industry. Mikey, Lee and Will, started the brand in making t-shirts for themselves and other friends. They started out by selling through pop-up stores and their USP was how they packaged and delivered the items. Payment and pickup would be arranged, and the items would be delivered in pizza boxes. By they were able to afford the Trapstar flagship store in west London on Portobello Road. Known for their bold graphic t-shirts and hoodies, brand-repping caps and matching tracksuits, Trapstar continues to bridge the gap between high fashion and streetwear. This exclusivity created a buzz, ensuring drops to sell out and certain pieces becoming extra desirable, feeding into the limitedness, hype and exclusivity of streetwear. Since their first shop opened in the brand has been keeping busy with collaborations, collections, and other projects. As previously mentioned, they are signed to Roc Nation, and they were the first fashion brand to do so. Brands like Nike have a connection to sport, and Palace has the same with skateboarding. Trapstar has a hold on the streets and the culture surrounding that. It just so happens that sometimes these artists become popular.

Trapstar would eventually be stocked at Supra on Portobello Road in London, where they now have a flagship store.

.

Follow us. So just how did Stormzy end up wearing a pair of Trapstar underpants at his epoch-defining live performance at Glastonbury this summer? He was on one of our mixtapes a few years ago, the one we did with the Section Boyz and Wiley. It just so happens that sometimes these artists become popular. Modern streetwear is as much about mobilising an underground cultural movement as it about fashion. The label started in at the height of the first streetwear boom, a time when Mikey Trapstar and his business partners could be seen rolling around the streets of their native West London wearing Bape with skinny jeans, Nike Air Jordans and Ralph Lauren. The first Trapstar piece was a bright pink T-shirt emblazoned with the Scarface poster. We took a photo of it with a burner phone and put it up on Myspace. Best streetwear drops of the week. Why my love for Supreme will never die.

Founder of trapstar

The distinctive gothic logo can be seen everywhere from rap gig moshpits to Fashion Week runways, and in September the label was awarded Best Streetwear Brand at the first annual World Fashion Awards. In , Mikey alongside co-founders Lee and Will, decided to create something that would serve their peers. Around this time, Facebook and YouTube were in their infancy and Instagram was years away from being launched. Selling streetwear through online raffles, which provide eligibility to buy limited pieces, was a non-existent practice. The Trapstar trio had to come up with an innovative way to sell their products, and so they utilised MySpace, the most popular social networking site at the time. Payment and pick-up would then be arranged and collected at a secret location, distributed in pizza boxes, in telephone kiosks and sometimes even car boots. The exclusivity created a buzz and a barrage of orders ensued.

Fair lawn recycling center

It just so happens that sometimes these artists become popular. We sat down with Mikey and asked him about his journey trying to make it in the fashion industry, and what advice he has for up-and-coming brands and designers. As Trapstar slowly became more prevalent and demand increased, the guys decided they wanted to expand. Complex Original. My inbox doesn't receive enough newsletters. By Karizza Sanchez. Your direct community is always going to be a good tester to see if you can raise heads. By then, the brand had its own buzz and built its own fanbase. More like this. Selling streetwear through online raffles, which provide eligibility to buy limited pieces, was a non-existent practice. We started at the bottom and worked hard to get to where we are. In , Mikey alongside co-founders Lee and Will, decided to create something that would serve their peers. Back in London, Mikey made T-shirts with a photo he took with his Nokia phone of a painting he bought for his house.

Trapstar is a streetwear brand founded in by two childhood friends, Mikey Trapstar and Tim Hoad. Since its inception, Trapstar has become a major player in the streetwear scene, with its signature bold designs and innovative approach to fashion.

Tyler, the Creator has collaborated with Pharrell's Louis Vuitton on a special capsule collection. We take pride in making sure shopping for menswear through us is safe and easy regardless of your budget. Our editorial content is not influenced by any commissions we receive. My inbox doesn't receive enough newsletters. Payment and pick-up would then be arranged and collected at a secret location, distributed in pizza boxes, in telephone kiosks and sometimes even car boots. The cowboy hat has become a staple in the "Texas Hold 'Em" singer's wardrobe. Two Gel-Quantum colourways to pick from. When you rise, everyone wants a piece of you. Here are our first impressions. The Trapstar trio had to come up with an innovative way to sell their products, and so they utilised MySpace, the most popular social networking site at the time. Estimated to have a value of over billion dollars in , the streetwear industry has become one of the biggest trends on the fashion landscape over the last 30 years.