Gucci mecenate

Text description provided by the architects. The old Caproni factory, gucci mecenate, gucci mecenate in in the eastern suburbs of Milanhas been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci.

Yesterday it was an emblematic workplace, a modern model of industrial growth, connected with the name of the engineer Gianni Caproni, one of the pioneers of aviation. Today it is something else, but it has not lost its original pioneering instinct. A dimension of great charm, a dialogue with history, even a different contemporary identity: showroom , space for fashion shows , managerial offices, marketing and communication facilities, all reunited and connected in a single site, where the spaces are open for a fluid quality of life in the workplace. A place of dynamism and circulation of ideas , for about persons, in keeping with the concept of learning organization of a campus. Every zone is different from the next, personalized, tailored. All this generates a precise allure, in spite of the cement floors that are the earmark of the spaces. The accent is on the Italian know-how of craftsmen and manufacturers, always ready to convey new stimuli, new surprises.

Gucci mecenate

You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions. Constructed out of glass surfaces, the structure is covered with a web of vertical elements made of a dark-coloured metal that shelter the interiors from the sunlight: this distinctly tall and dark-coloured modern building sets up powerful chromatic relations with the red-coloured exposed bricks of the low-level warehouses. It works in the field of architecture, ranging from retail to fashion, office building design, the development of residential complexes, town planning, and cultural recovery works.

It becomes a new gravitational pole with an essential image, enlivened by evocative lighting gucci mecenate in the evening, when it becomes like a lantern. You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend, gucci mecenate. Is blowing up objects useful to reduce the use of materials?

.

You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions. Constructed out of glass surfaces, the structure is covered with a web of vertical elements made of a dark-coloured metal that shelter the interiors from the sunlight: this distinctly tall and dark-coloured modern building sets up powerful chromatic relations with the red-coloured exposed bricks of the low-level warehouses.

Gucci mecenate

Text description provided by the architects. The old Caproni factory, built in in the eastern suburbs of Milan , has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. The premises in via Mecenate, which were used for designing, assembling and testing airplanes, have now been developed into a large complex holding offices, showroom and spaces for holding fashion shows and operations connected with graphics, as well as a canteen and restaurant. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and the outside. The large hangar has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths tun between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces.

B and q small sheds

See also. To the left the glazing bordering the catering space opens, while at the center there is the entrance to the fashion show space, and on the right full-height rotating panels offer flexible opening and closing of a space for events. What is the meaning of this facility in the new approach of Gucci, also in relation to the already existing facilities of the brand? Follow us. You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. Published on February 26, In a landscape featuring two row of industrial sheds from with an internal street of reference, which was once for vehicles connected to the nearby Taliedo aerodrome, used for the testing of the biplanes and triplanes of Caproni and is now a pedestrian axis, the project first of all focused on a language of recovery. In this place, ideas and intelligence continue to be produced, with research, experimentation and creativity. Did you know? In these months we have worked a great deal on the concept of a learning organization, namely a widespread corporate culture where every person is encouraged to take risks, to do things in a different way, where mistakes are allowed because they are the only way to generate innovation and change. It is also important that for the first time all the Gucci staff in Milan will work in the same space, something that had never happened before. One of the Gucci showrooms set up by the creative director Alessandro Michele with his design team in the historical context of the former industrial sheds. Via Mecenate 79, Milan, the address of the former Caproni factory: a place with a strong historical and architectural identity; a single thread connecting yesterday and today. The project incorporates a six-storey tower in its industrial fabric of warehouses, which interacts closely with the old constructions. Photographs: Andrea Martiradonna.

.

Demolition of the more recent buildings of little architectural value. And to eliminate their noise. The green design of the future according to Isia Florence. You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. All this generates a precise allure, in spite of the cement floors that are the earmark of the spaces. In alliance with Architonic. A standard rectangular floor plan with the service block at the center and the offices arranged all around. The latter stands in a corner and breaks up the symmetry of the layout, filling in the gap left behind by two buildings that collapsed. The covered plaza is also faced by full-height rotating panels that make for flexible opening and closing of the space for events. The new Gucci Hub contains the managerial offices and the central offices of institutional and strategic functions, including merchandising, marketing and communication, so it represents the center of excellence of the corporate functions of Gucci. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions. The three new faces of interconnected everyday life. Architects: Piuarch. The gardens and all these spaces offer the possibility of living moments that are not connected only to the life of the office, putting the central accent on quality of life in the workplace.