Hoşlandığın kişinin dikkatini çekmek

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People who use social media have the opportunity to communicate with others, to introduce themselves to large masses, and promoting their name, to create their own environments with variables such as gaining followers, creating contents, gaining likes and comments. In this study, a research was carried out on these micro celebrities, which have become as attractive as the traditional celebrities. To achieve this goal, a questionnaire was conducted with people who are using social media and following micro-celebrities. Survey results were analyzed through structural equation modeling. According to the results, the attractiveness of micro-celebrities and the product matchup between the micro-celebrity and the product they introduce are positively related with consumer attitude, and consequently consumer attitude positively affects electronic word of mouth eWOM , and finally, eWOM has a positive effect on purchase intention. On the other hand, the expertise of micro-celebrities and trustworthiness of them do not have any effect on consumer attitude. Based on findings, the limitations of the research and suggestions both for future studies and the businesses were given.

Hoşlandığın kişinin dikkatini çekmek

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Jin, S. OKB genetiktir.

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Hoşlandığın kişinin dikkatini çekmek

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The Handbook of Social Psychology, Elliott , Laura L. Author 1 book 2 followers. Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions. Marwick, A. Hovland, C. Obsessive compulsive disorder is characterised by obsessive thoughts that are sometimes intrusive and uncontrollable. Yani test etmek. So, for anyone having to deal with ERP, I wish you luck, and know that you're being very brave. On the evaluation of structural equation models. Journal of Advertising, 19 1 , Way better books out there - don't was your time on this one.

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Journal of Promotion Management, 23 4 , — Microcelebrity and the branded self. These elicit feelings of either intense anxiety or discomfort and the feeling that something isn't right. Choi, S. It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness. Online consumer communities and their value to new product developers. Journal of Advertising, 39 3 , 1— Journal of Advertising, 19 3 , 39— Audi, M. Write a Review. Nankai Business Review International, 8 2 , Social Behavior and Personality: an International Journal, 44 11 , Attitudes and attitude change.