I just shipped my pants

Kmart has just released an ingenious advertisement that has the entire online community buzzing, i just shipped my pants. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds.

The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. The online video shows customers who exclaim that they are going to "ship their pants" through a Kmart delivery program -- but it sounds as if they are using a vulgar word that sounds very much like ship. Some social media users deemed the commercial, created by ad agency Draftfcb Chicago, "gross" and "vulgar," while many gave kudos to Kmart for having an edgy sense of humor. But even with the negative comments, Kmart got what it wanted: Millions of potential shoppers now know that it offers free shipping for members of its "Shop Your Way" program when the product they want isn't in the store. People are writing about it," she says. If the ad simply said that Kmart had free shipping as part of this program, it wouldn't reap the buzz it's now receiving, says Lippert, adding that people should never underestimate the power "of a doody joke.

I just shipped my pants

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Simply giving your consumers what they want is a shortcut to predictability, mediocrity and invisibility. If brands can delight their customers enough with things such as a killer ad campaign, customer service or an in-store experience, i just shipped my pants, that customer is more likely to become a brand advocate that will promote your brand to their friends and family. Good job," said Facebook user Norbert R.

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The viral hit should give the struggling retailer some much-needed buzz. It might also call attention to why some shoppers stopped going to Kmart. In the pantheon of big-box general merchandise retailers , Walmart is the pound gorilla, inexorable in its pursuit of efficiency and cheap prices. Target is sort of the hip one. Not because of the faux-scatological content per se — though that did raise a few eyebrows — but because this somewhat edgy and definitely funny ad came from such a tired snooze of a retail brand. The goal was to just create a funny, compelling commercial that promoted the service. Stein says everyone loved it.

I just shipped my pants

The big box behemoth has come out with another "Ship My Pants" tee-hee, get it? Watch above as Bob Cratchit asks the Kmart clerk, "Ship my trousers? Even Scrooge himself declares, "I just shipped the bed! The ad promotes Kmart's policy that if shoppers can't find something in-store but it's available online, the retailer will ship it for free. Kmart has been jazzing up its marketing lately. Its original "Ship My Pants" ad caught fire in April. At HuffPost, we believe that everyone needs high-quality journalism, but we understand that not everyone can afford to pay for expensive news subscriptions. That is why we are committed to providing deeply reported, carefully fact-checked news that is freely accessible to everyone. Whether you come to HuffPost for updates on the presidential race, hard-hitting investigations into critical issues facing our country today, or trending stories that make you laugh, we appreciate you.

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That brings me to my next point. But even with the negative comments, Kmart got what it wanted: Millions of potential shoppers now know that it offers free shipping for members of its "Shop Your Way" program when the product they want isn't in the store. Kmart should also focusing on integrating this campaign into print, a microsite, billboards, social media, mobile and events to really drive the message home. Take for example K-Swiss and their viral ads that used comedian Kenny Powers. The ad just seems desperate. Become a pacesetter and make something extraordinary. I actually found that statement quite sad. Kmart has just released an ingenious advertisement that has the entire online community buzzing. Integration and interactive customer engagement is essential. Kmart's 'ship my pants' ad: Will it work? With that being said, this viral campaign is surely invigorating. Comparable store sales at the retailer, a unit of Sears Holdings Corp. Hopefully the right moves will be done internally i. In just 2 weeks, the YouTube video has amassed 15 million views and 73, Likes.

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One day you can be the top dog, the next day you can be at the bottom of the pit — and vice versa. What are your thoughts on Kmarts recent ad campaign? Kmart's latest web ad has customers excited to "ship my pants. Kmart is still open? The video used profanity that no other major brand had ever dared to use, and put K-Swiss top-of-mind again for consumers. That comment had 86 likes late Tuesday afternoon, as well as a reply from Kmart which said "Hi Melissa — We hear you. We're sorry if it appeared insensitive. Kmart should also focusing on integrating this campaign into print, a microsite, billboards, social media, mobile and events to really drive the message home. Show Caption. Regardless of budget, if you have great content, people will do the work for you — thus is the case with this Kmart ad. More than ever before, media is getting filled with an increasing amount of clutter and distractions. I actually found that statement quite sad. With that being said, this viral campaign is surely invigorating. Hopefully the right moves will be done internally i.