Into the gloss top shelf

Things you buy through our links may earn Vox Media a commission. Into the Gloss allotted three weeks for me to prepare my Top Shelf shoot with them, but truthfully, I wish it had been more. You could say that I was in great company, but I was also very nervous.

Into the Gloss is the brainchild of Emily Weiss, who is also the founder of the growing Internet-born brand, Glossier. Inspired by the photos spread across platforms like Instagram, Into the Gloss interviews and photographs notable people and their bathrooms. The posts also feature an accompanying interview where the person of interest walks the reader through their beauty routine and their philosophy behind it. I thoroughly enjoy these posts and even created my own series out of it on my blog. This may have been one of my first interviews I read with Emily Ratajkowski, model, actress, etc.

Into the gloss top shelf

Agenda-setting intelligence, analysis and advice for the global fashion community. Inevitable, but I will miss it. Loved looking at all those psycho beauty routines. Each one a unique wacko jewel. ITG, which launched in , was a publishing pioneer. Weiss was one of a few who were able to leverage their industry influence and web sites into bonafide media properties, replete with a full staff, big name advertisers, sponsored content deals, product collaborations and content that was actually good. Having your house or apartment if you were based in New York City photographed and featured on The Coveteur was the in-home equivalent of detailing your beauty routine for The Top Shelf. Man Repeller ceased publishing in October , The Coveteur is still operational. ITG wound up becoming the third biggest traffic driver to the bumbleandbumble. But perhaps most importantly, the site became a blueprint for how brands could use content to inform commerce. Weiss cultivated a rabid fan base, a group that ultimately became the best focus group and launch pad a founder could ask for. Glossier is also in the midst of a rough patch.

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Glossier is the best when it comes to easy, go to makeup, and their online blog Into The Gloss is also a go-to for celebrity makeup recommendations and ideas for your next night out. For us cruelty-free ladies, it can be hard to find articles that focus around natural or cruelty-free makeup, so we've rounded up some of our faves, including our fave's top shelfie. Feautirng only cruelty free products, Emma tells us how to get her amazing skin and the lip color that she rocks on the daily. Thanks girl! With some of our favorite picks Kjaer Weis anything is amazing already in this article, we're down for all of the suggestions as well. Skincare Makeup Wellness Hair.

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Into the gloss top shelf

Things you buy through our links may earn Vox Media a commission. Into the Gloss allotted three weeks for me to prepare my Top Shelf shoot with them, but truthfully, I wish it had been more. You could say that I was in great company, but I was also very nervous. Before the shoot there was so much to do.

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Suddenly, beauty retailers from all over the country were jockeying for her attention. Join 1, other subscribers. At least one challenge will be marrying the ITG and Glossier audiences, which Utendahl identifies with. Agenda-setting intelligence, analysis and advice for the global fashion community. Like Loading You could say that I was in great company, but I was also very nervous. But perhaps most importantly, the site became a blueprint for how brands could use content to inform commerce. The OuttaTheGloss account went dark later in the year. Inspired by the photos spread across platforms like Instagram, Into the Gloss interviews and photographs notable people and their bathrooms. Top five budget-friendly shoes that still make a fashion statement ». Into The Gloss and Glossier are one company, and the advertisers that once kept the lights on at the blog are no longer part of the business model. Nam Vo Honestly, I had no idea who this woman was before reading her post. A quick review of the site offers people with a broad mix of backgrounds, careers, opinions and social media prowess. Connect with Google Connect with Facebook. Expansion Strategies.

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Insiders told Glossy that it became more challenging to access the type of talent that its readers had come to expect. Thanks girl! I admire his natural ability to encourage better habits in personal care. Its first post garnered more than 25, likes and, within days, publications like CNN and Fortune had covered the allegations. Although one company, they maintained their separate sites, which left the team in uncharted territory. Thankfully, her web developer had snuck wine-related keywords into the backend of her new site. In , Weiss leveraged the extensive knowledge she and the team learned through ITG interviews and comments to create Glossier, a streamlined skin and makeup brand launched with four products. They did not understand how to talk about a single product or sell a single product. Within a year, Into The Gloss closed advertising on the site and began promoting Glossier products more, which angered some original readers, according to people with insider knowledge. At this point, in around , Glossier was the revenue driver and ITG was down to a skeleton team.