Is gillian anderson in the dreams advert

According to Dreams, the campaign is inspired by the fact that we spend about a third of our lives in bed, but often pay little attention to the role our mattress plays in sleep quality. In the launch advert, which features a foot art installation made of mattresses, Anderson encourages viewers to question what they sleep on.

The quirky creative was inspired by the fact that although we spend up to a third of our lives in bed, we often pay very little attention to the vital role our mattresses play in our quality of sleep. Sign up here to get the latest marketing news sent straight to your inbox each morning. The way you bring the product to life, and the distinctive world you create around it, can really set a brand apart. Funny this article popped up as I saw this as and meant to Google if she was Gillian Anderson in it as it seemed a bizarre pairing. Still seems odd but good luck to them.

Is gillian anderson in the dreams advert

It is the first campaign from the agency since it won the account in a two-way competitive pitch. Previously, the creative shop worked with the brand between , before Uncommon Creative Studio took over the account between It was then awarded to Iris, who parted ways with Dreams after one year together. Media planning and buying has been done by Havas Media and will run across TV, audio, social, digital and in-store channels. Social activity has been done by Coolr. The way you bring the product to life, and the distinctive world you create around it, can really set a brand apart. Stay signed in. Forgotten password? Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Shauna Lewis recommends See more of the latest creative work here Read more. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered?

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The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. The campaign is running across TV, audio, social, digital and in-store channels. Media planning and buying is by Havas Media and social activity is by Coolr. I have been impressed with the calibre of their people, from the strategic upfront thinking, to creative talent, to account management and the broader team.

According to Dreams, the campaign is inspired by the fact that we spend about a third of our lives in bed, but often pay little attention to the role our mattress plays in sleep quality. In the launch advert, which features a foot art installation made of mattresses, Anderson encourages viewers to question what they sleep on. Sign up here to g et the latest news straight into your inbox each morning. Dreams chief marketing officer Jo Martin said:. Your email address will not be published. Post Comment. Grocery Marketing. Marketing Sport and Leisure. Leave a Reply Cancel reply Your email address will not be published.

Is gillian anderson in the dreams advert

The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. The campaign is running across TV, audio, social, digital and in-store channels. Media planning and buying is by Havas Media and social activity is by Coolr. I have been impressed with the calibre of their people, from the strategic upfront thinking, to creative talent, to account management and the broader team.

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Why events are the secret to a thriving community Promoted. Social activity has been done by Coolr. This field is for validation purposes and should be left unchanged. The campaign is running across TV, audio, social, digital and in-store channels. No other brand is better placed than Dreams to tell the story of the importance of getting the right mattress. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. Create your own LBB icons. Media planning and buying has been done by Havas Media and will run across TV, audio, social, digital and in-store channels. Tom West. In the launch advert, which features a foot art installation made of mattresses, Anderson encourages viewers to question what they sleep on.

It also aims to reinvigorate Dreams, positioning the retailer as the perfect choice for those looking for a superior bed. The brand has already been implementing improvements across the business, including 40 store refits aimed at providing customers with a more private and personal purchase experience. The new campaign is inspired by the fact that while people spend around a third of our lives in bed, they often pay little interest or attention to the role their mattress plays in their quality of sleep.

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