Madhappy

It launched in with a madhappy assortment of hoodies and hats.

Karuba is an extremely lightweight wood core with excellent strength properties. Provides beautiful flex and vibration absorption, making it an ideal wood core for a touring ski that performs just as well on the uphill as on the downhill. Between carbon strips sandwiched on either side of the woodcore enhance ski stability without extra bulk. Woven into fiberglass for full-length strength and stiffness. We are working with our production partners to eliminate material waste. In an effort to reduce the impact of our supply chain, we strive to source materials from European companies that are based near our factories. Our poplar, beech and ash cores are sourced from the forests that are growing near our European factories, eliminating the carbon cost of transporting raw materials across great distances.

Madhappy

Mental health awareness takes a unique twist with the brand Madhappy as they design and sell clothing that promote positivity. The brand's use of bright colors and messages is definitely attention grabbing. I was attracted to the phrase, not exactly sure of its meaning, but knowing that it radiated good vibes. At first I was startled at how expensive it was and confused about the importance of a simple sweatshirt. As I perused through the website I began to understand the incredible message of the brand and the reason why it's worth the price. They even have a section in the monthly publication that gives resources on how to get involved within the mental health community. Madhappy has created a community where people feel comfortable talking and sharing their stories on mental health, as well as giving consumers the resources to get help and give back. At times I find myself wanting the most affordable and most trendy clothes. This leads to me shopping from brands that have no message at all and practice unethical values. With the current climate of The United States I have become more conscious of where I am shopping from and how the brand is positively impacting society.

We use the highest quality topsheet material available, and we test it rigorously to ensure it stands up to regular abuse. At first I was startled at how expensive it was and confused about the importance of a simple madhappy.

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The young direct-to-consumer brand, started in , continues to move quickly to nab share and refine its voice in a competitive market. Some of our stuff is works better on the weekends, but we want people to have the choice of wearing something to work or on the weekdays or to an event. A fully redesigned web site launches Friday, the most notable addition being the boost in content and a blog centered around mental health awareness and providing resources — a tenet the Madhappy brand is built on. The blog content will include interviews with celebrities, influencers and individuals the company collaborates with, posting one interview per week at least initially. That will be followed up later this year with the rollout of a podcast tackling similar topics. That remains a key part of the strategy, Raf said. He added the business plans to continue doing three to four pop-ups annually, with this year focused on large-scale launch parties around a store followed by additional events around mental health-related panels. Madhappy plans to have shops open in Los Angeles and New York by midspring, with Chicago; Austin, Texas, and other cities also being eyed. Sign up for WWD news straight to your inbox every day. All Rights Reserved.

Madhappy

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Style Points is a weekly column about how fashion intersects with the wider world. I picked an interesting time to talk to Peiman Raf. When we spoke last week, Simone Biles had withdrawn from several Olympic competitions citing her mental health, putting a global spotlight on the issue. Despite the fact that we're in an era that purports to be "open" about mental health, amid the overwhelming support Biles received there was still a fair amount of resistance to her statement , with critics invoking hurtful terms like "quitter. At 27, Raf is relatively young, but old enough to remember a time long before the words "mental health" were appearing in ESPN headlines, when talking about these topics was shrouded in shame. Madhappy, the brand he founded with his brother Noah and his friends Mason Spector and Joshua Sitt, is a fairly straightforward line of bright, sporty loungewear and athleisure pieces with sunny graphics: think rainbow-colored motifs and Alice in Wonderland -sized blossoms. Fuzzy bucket hats are involved. But in the way brands increasingly seem to be these days, it's also a platform.

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Close Search. At the Corner of Mental Health and Fashion. The topsheet artwork features the Madhappy Outdoors icons, an all over mountain print and the Madhappy winter gradient. The 2. More in Marketing. Your bag is empty. At times I find myself wanting the most affordable and most trendy clothes. A construction that places strips of protective material along the sides of each core, between the edge and the topsheet. A high edge hold means the ski will bite into the snow effectively, allowing the skier to maintain control and carve precise turns. This joint project between Madhappy and Faction is part of the Madhappy Outdoors collection, inspired by the healing, calming and restorative effects we can access through the trees, the mountains, and our time on snow. For more information on returns please refer to our returns page. They even have a section in the monthly publication that gives resources on how to get involved within the mental health community. Despite all the partnerships and pop-ups, Raf said a big learning for the brand has been to stay focused. Complete the set up One size. Available in 5 colours.

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Madhappy has created a community where people feel comfortable talking and sharing their stories on mental health, as well as giving consumers the resources to get help and give back. Over the years, Madhappy has grown its assortment to include more apparel products like pants and shirts. At times I find myself wanting the most affordable and most trendy clothes. A lower edge hold will be favourable for those who prioritize playfulness, easy turns, or versatility in varied conditions. You Might Also Like. Sourced near our factories in Europe for a friendlier supply chain. Or interesting moments of the year that we could do fun things? Add to Bag expected to ship. It launched in with a small assortment of hoodies and hats. Despite all the partnerships and pop-ups, Raf said a big learning for the brand has been to stay focused. Subscribe Login. But I think a piece of that is also in the sales and the profitability of the stores. The factory no longer uses oil, resulting in annual CO2 emissions reductions of a whopping 10 million kilograms. Between carbon strips sandwiched on either side of the woodcore enhance ski stability without extra bulk.