Market leader intermediate 3rd edition answer key pdf

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See page 41 for audio script. C 19 c 20 e 21 a 22 b 23 d Vocabulary 20 marks A 4 d 5 c 6 e 7 f 8 b 9 a Grammar 25 marks B 10 complained A 24 Can or May 11 survey 25 from or with 12 loyal 26 have 13 consortium 27 will 14 media B 28 Please to meet you too or Nice to meet you or C 15 b 16 a 17 b 18 c How do you do D 19 good quality 29 Did you have 20 low priced or reasonably priced or good value for money 30 Would you like 21 well made 31 Do you take or Would you like 22 well known C 32 b 33 c 34 b 35 b 36 d 37 a 23 modern or up to date D 38 b 39 d 40 a E 41 c 42 b 43 d Grammar 25 marks F 44, 47 and 48 5 marks max. Functions 5 marks Grammar 15 marks 49 a, b and d A 31 pay 50 a and d 32 will be or could be or may be 51 d 33 would be 52 a, c and d 34 paid 53 a, b and e B 35 Provided that 1 mark per question only if all the answers are given 36 If not correctly in each question 37 unless 38 provided that C 39 is advertised Reading 10 marks 40 fill out 54 c 41 is drawn up 55 a T b C c T d T e C f T 42 are invited 6 marks max. Writing 10 marks Functions 20 marks See page 43 for model answer. A 46 c 47 d 48 e 49 j 50 a 51 b 52 i 53 g 54 h 55 f Award marks for writing as follows: Including all the facts clearly printed in B 56 c 57 e 58 j 59 i 60 a italics in the model answer 4 61 h 62 d 63 b 64 g 65 f Politeness thanking, looking forward to meeting 3 Deduct half a mark for each major Reading 10 marks grammatical mistake small inaccuracies can be tolerated as this is e-mail 3 A 66 T 67 F 68 F 69 T 70 T 71 T B 72 c 73 d 74 a 75 c. Total marks: 80 Writing 10 marks See page 43 for model answer. Progress Test 2 Award marks for writing as follows: Including all the points clearly Listening 10 marks printed in italics in the model answer 2 Politeness thanking, showing See page 41 for audio scripts.

Market leader intermediate 3rd edition answer key pdf

Views Downloads File size 3MB. Business English Course Book www. A brand is a set of associations in the mind of the consumer. Consumers tend to form emotional attachments to foods and household goods they grow up with. These brands gain mind share in consumers at an early age, and new brands find it hard to compete with the established brands. One area where new brands can appear is in new categories. For example, the names Amazon, Google and Facebook have emerged as extremely strong brands on the Internet in e-commerce, search and social networking respectively. We tend to think of brands in relation to consumer marketing and packaged goods, and consumer goods companies will often employ brand managers to develop their brands. In business-to-business marketing, substitute 'buyer' for 'consumer' and there will be similar issues of brand awareness, brand image and brand equity: the value to a company of the brands that it owns. In business-to-business marketing, the company name itself is often its most important brand. A company's image and reputation will clearly be key to its success. Brands and your students Both pre-work and in-work students should have lots to say about their own brand preferences as consumers.

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Teacher's book in Business English - Intermediate level Read less. Download Now Download to read offline. Recommended Market leader 3rd ed intermediate practice file. Market leader 3rd ed intermediate practice file xerox metrou. Market leader intermediate business english.

Writing: e-mail Competition Commission. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business. This third edition of the Intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects.

Market leader intermediate 3rd edition answer key pdf

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Get students to cover the article with a piece of paper. Exercise D 1e 2d Exercise E 3b 4c Sa 1 publicity stunt 2 advertising campaign 3 teaser advertisements 4 poster campaign 5 design features 6 press coverage 7 slogans 8 live advertisement 9 word-of-mouth advertising 47 UNIT A brand is a set of associations in the mind of the consumer. Chris Cleaver's company has helped Nokia: o with the question of what the Nokia brand represents and how customers relate to it - to get them to think of it as the 'master brand'. Business English is one of the examples of the English for a Specific Purpose, In the case of Business English, it is largely used in international trade by many whose primary spoken or written language in English. Students could do this for homework or in pairs in class. Do the exercise as a whole-class activity and answer any questions. Go round and monitor language, noting strong points and those that need improvement, especially in relation to networking language. What was your worst? See the Business brief on page 64 of this Teacher's Resource Book for some key cultural issues. Get a student from each group to say what their rankings were and what else came o u t of the discussion. Tell the Student As that they will be chairing the meeting, a noting the views of the different participants, b giving their own views, c asking participants to make a recommendation, and d noting down what it is. Go round the room to help where necessary. Humour: Is this best avoided altogether? If students already know the grammar point, this section works as a quick check for them and the teacher.

Developed with the Financial Times, Market Leader gives learners confidence to communicate in the corporate world.

They should decide what type of project it is and agree on the qualities the team should have. Florence Dayana. Then get students to call out the answers. Another aspect oftravel is, of course, the hotel industry. Put them into pairs, allocate roles and get them to turn to the correct page. Explain that turnover is British English. Fuel costs have been another factor in the fragility of airlines' finances. With the whole class, elicit the answers. V, ::, ::, IQ. As you enter B Well, yes. However, there may be a clash between Australian and Chinese ways of doing things. Only eight blue-chip stocks managed to make gains. C 19 c 20 e 21 a 22 b 23 d Vocabulary 20 marks A 4 d 5 c 6 e 7 f 8 b 9 a Grammar 25 marks B 10 complained A 24 Can or May 11 survey 25 from or with 12 loyal 26 have 13 consortium 27 will 14 media B 28 Please to meet you too or Nice to meet you or C 15 b 16 a 17 b 18 c How do you do D 19 good quality 29 Did you have 20 low priced or reasonably priced or good value for money 30 Would you like 21 well made 31 Do you take or Would you like 22 well known C 32 b 33 c 34 b 35 b 36 d 37 a 23 modern or up to date D 38 b 39 d 40 a E 41 c 42 b 43 d Grammar 25 marks F 44, 47 and 48 5 marks max. We want to go back next to Italy next year. If there is time and interest, do the role play again with you and the student taking other roles and getting your student to integrate the corrections that you made in the first role play.