Patron tequila owner

He had asked his friend, Martin Crowley, to bring him back some Tequila from Mexico where Crowley was on a work assignment.

Maarten Spirits owners John Paul DeJoria and Martin Crowley purchased the brand rights in and in production moved to a new distillery. The target audience is mostly vodka drinkers in nightclubs and trendy bars. The brand logo is set in the Algerian typeface. Contents move to sidebar hide. Article Talk. Read Edit View history.

Patron tequila owner

This story is part of CNBC Make It's The Moment series, where highly successful people reveal the critical moment that changed the trajectory of their lives and careers, discussing what drove them to make the leap into the unknown. When John Paul DeJoria first started selling tequila, he knew plenty about business — but "nothing whatsoever" about the liquor industry, he says. The financial and reputational risks may have been apparent to nearly everyone around him, but that sort of logical thinking didn't matter to DeJoria. He was convinced he had a product superior to anything else on the market, and he knew he could sell it. He only needed to get enough people to try it first. He'd already pulled off a rags-to-riches rise. In , DeJoria — a former janitor and door-to-door encyclopedia salesman, then living out of his car — teamed up with hairstylist Paul Mitchell to launch hair care manufacturer John Paul Mitchell Systems. Nine years later, DeJoria's next business partner, Martin Crowley, returned from a work trip to Mexico with some high-quality tequila: "Smoother than anything we ever tasted before," DeJoria says. The duo commissioned a Mexican distiller named Francisco Alcaraz to make them a resalable order of 1, cases, or 12, bottles. When distributors turned them down, they sold smaller quantities to restaurants and bars around Los Angeles, and gave free samples to DeJoria's celebrity friends, like Clint Eastwood. Here, DeJoria discusses how to know when your gut is worth trusting, the value of learning on the fly and the important lessons he learned from rejection. How confident were you that you knew what you were doing? We knew nothing about the business, but we knew it was the best tequila in the world. We just needed to get people to try it, and they would treat themselves by spending a few more dollars on the best. The worst scenario: For 10 years, everybody I knew who had a birthday, an anniversary, or anything would get a great bottle of the best tequila in the world.

Retrieved April 3, Top of the Line". Paul Mitchell was easy.

DeJoria has been described as a living example of the American Dream due to his rise from homelessness to success in business. His parents divorced by the time he was two years old. When his single mother proved unable to support both children, they were sent to an East Los Angeles foster home and stayed there during the week until he was nine and returned to his mother. DeJoria entered the world of hair care as an entry-level employee of Redken Laboratories. He was fired from this position. DeJoria has been active in the film industry as an executive producer and actor. DeJoria also made a cameo appearance in the Showtime series Weeds season 2.

Maarten Spirits owners John Paul DeJoria and Martin Crowley purchased the brand rights in and in production moved to a new distillery. The target audience is mostly vodka drinkers in nightclubs and trendy bars. The brand logo is set in the Algerian typeface. Contents move to sidebar hide. Article Talk. Read Edit View history. Tools Tools.

Patron tequila owner

But he'd been working in the hair care industry for five years, and was ready to start a business of his own. They set up a PO Box and an answering machine at a friend's house. Then they started selling shampoo and conditioner door-to-door. By then, Dejoria was already used to facing challenges.

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Yachting : Retrieved 25 May He also has two stepchildren from Eloise's previous relationship, Michael and Justin Harvey. VIDEO ISBN Retrieved When distributors turned them down, they sold smaller quantities to restaurants and bars around Los Angeles, and gave free samples to DeJoria's celebrity friends, like Clint Eastwood. Eloise Broady. January 22, DeJoria in This interview has been edited and condensed for clarity. Categories : Bacardi brands Tequila Mexican brands. Toggle limited content width. Liquors by ingredients.

He had asked his friend, Martin Crowley, to bring him back some Tequila from Mexico where Crowley was on a work assignment. Crowley found a hand-blown bottle and ended up pitching John Paul DeJoria on starting their own Tequila company. I said bring me back some tequila.

Archived from the original on September 23, VIDEO Legal Privacy Policy Terms of Service. We just had to show it to more people. Retrieved 17 December When his single mother proved unable to support both children, they were sent to an East Los Angeles foster home and stayed there during the week until he was nine and returned to his mother. Yet there's [a lot more] new tequilas out there. It's just a matter of time. Archived from the original on 11 April Fundable takes no part in the negotiation or execution of transactions for the purchase or sale of securities, and at no time has possession of funds or securities. Fundable receives no compensation in connection with the purchase or sale of securities. In other projects.