Shape ups
A shape-upalso called a line-up or an edge-upis a hairstyle that involves cutting along the natural hairline to straighten it. Edge-ups are typically found among men shape ups short-haired women.
You may have seen the advertisements in question for Skechers' "toning shoes," which include Shape-ups, Resistance Runner, Toners and Tone-ups, and claim added health benefits. The curved shape of the sole supposedly made the wearer exert extra physical effort, which in turn toned muscles, improved posture and led to weight loss. The FTC is claiming that the reported studies that Skechers used in advertisements that proved heath benefits from wearing the shoes were flawed and false. Two of the four supposed studies that proved Shape-ups were good for you were conducted by chiropractor Dr. Steven Gautreau, who was married to a senior vice president of marketing at Skechers, a potential conflict of interest, the FTC said. Gautreau's first study, in which eight people reportedly lost on average 3. The second study of 80 patients -while having a control group - had flawed data that were "altered and complete," besides other defects.
Shape ups
The FTC said that Skechers SKX was paying the price for having "deceptively advertised its toning shoes, including making unfounded claims that its Shape-ups shoes would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles. Skechers recruited celebrities to tout the shoe's claims. The company ran an ad starring Brooke Burke of "Dancing with the Stars," who claimed that she burned calories just by wearing Shape-ups. The company also featured Kardashian in a sultry Super Bowl spot in which she dumps her shirtless personal trainer for a pair of Shape-ups. Related: Lululemon sued for see-through yoga pants. The checks from the FTC must be cashed by Oct. The amount of the individual refund "is based on the portion of their claims that was approved," said the FTC. It's too late to file for a refund. Skechers is still selling Shape-ups and Tone-ups on its site, but there's no mention of buttock-toning abilities. Skechers isn't the only shoe company to pay the price of false booty-shaping claims. The FTC is mailing refunds to Skechers' customers who were told that Shape-ups would tone their booties. Personal Finance. CNNMoney Sponsors.
Raw material costs, from cotton to oil are soaring, shape ups, as are labor costs in Skechers' Chinese manufacturing plants where most of its footwear is made due to the rising yuan.
Woman sues Skechers over Shape-ups shoes. An Ohio woman is suing the company after developing stress fractures in both hips -- which she blames on the shoes. Skecher's Shape-ups have a distinctive round sole. They are marketed as toning shoes, the fastest-growing segment of the athletic shoe market. Toning shoes are meant to help you get in shape as you walk or work. But at least one person says rather than helping them, the shoes hurt them.
During the height of the toning trend, Skechers was riding the wave with its Shape-Ups line. Following some controversies, the rocker-soled shoe is back and is frequently used by avid walkers. The 2. For comfort, it includes a Memory Foam insole and the rocker bottom outsole to optimize your stride. The Shape-Ups XF Accelerators feature a metallic synthetic leather and mesh upper with contrast stitching details. For the bottom, it has the sculpted rubber traction outsole as well as a Kinetic Wedge foam midsole. The Skechers Shape-Ups 2. Skechers Women's Shape Ups 2. For those who want something different, the Shape-Ups Mary Jane sneakers are worth a look. It includes a 1.
Shape ups
Shape Ups from Skechers have been a popular choice for footwear for quite some time now. But with the ever-changing fashion trends, you might be wondering if Skechers still make Shape Ups? Yes, Skechers still make Shape Ups. Shape Ups are designed to help improve posture, balance, and toning. The shoes feature a rounded bottom sole and rocker sole that help to naturally mimic the walking motion that strengthens the lower body muscles. The multi-density midsole is designed to absorb shock and provide cushioning for all-day comfort. Shape Ups come in a variety of styles for men, women, and kids. Shape Ups by Skechers are special types of shoes that were designed to offer a combination of comfort and health benefits.
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They are marketed as toning shoes, the fastest-growing segment of the athletic shoe market. Read Edit View history. Two of the four supposed studies that proved Shape-ups were good for you were conducted by chiropractor Dr. Open tournament. More from CBS News. While the subjects were shown to lose 2. Woman sues Skechers over Shape-ups shoes. Get browser notifications for breaking news, live events, and exclusive reporting. The second study of 80 patients -while having a control group - had flawed data that were "altered and complete," besides other defects. Turn on desktop notifications for breaking stories about interest? Hairstyling technique. Flaco, the 'most famous owl in the world,' dies, zoo says. Furthermore, toning shoe sales declined 43 percent in March, after falling 23 percent and 16 percent the prior two months, according to UBS analyst Michael Binetti. Shape-up toning shoes feature a unique "kinetic wedge and rocker bottom designed to imitate the sensation and benefits of walking on soft sand," according to the company's website, and when worn regularly for walking and exercising, the rounded-sole athletic footwear allegedly helps the body burn more calories, tone muscles, and improve posture -- or so say paid endorsements from celebrities ranging from television reality star Kim Kardashian to hockey great Wayne Gretzky. Skechers USA SKX is looking for profits to rebound come the second half , once the footwear maker clears distribution channels of lower-margin toning shoe inventories.
Wendy Bumgardner is a freelance writer covering walking and other health and fitness topics and has competed in more than 1, walking events.
Holly Ward, 38, says her routine involves physical therapy and she now has pins in her hips because of injuries she says were caused by wearing Skecher's Shape-ups. Read Edit View history. Tools Tools. It's too late to file for a refund. Skechers isn't the only shoe company to pay the price of false booty-shaping claims. The FTC said that Skechers SKX was paying the price for having "deceptively advertised its toning shoes, including making unfounded claims that its Shape-ups shoes would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles. The company will also pursue additional studies. Download as PDF Printable version. Removal waxing threading plucking chemical electric laser IPL Shaving head leg cream brush soap Razor electric safety straight. Michelle Castillo. To submit a claim, visit this website. Contents move to sidebar hide. Raw material costs, from cotton to oil are soaring, as are labor costs in Skechers' Chinese manufacturing plants where most of its footwear is made due to the rising yuan. The shape-up is influenced by hip-hop and pop culture and is common among entertainers and basketball players.
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