Smile direct

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The company offered a mail order approach to straighter teeth, but some customers have been left in the middle of treatment and with remaining balances. People who sought straighter teeth with invisible aligners from SmileDirectClub could be in a tough spot, now that the company has announced a complete shutdown just a couple months after filing for bankruptcy. On its website, the company explains that customers of SmileDirectClub won't be able to receive any more aligners or customer care, regardless of where they are in their treatment path. The company also expects customers to continue their payments, meaning all existing patients with a payment plan are currently still on the hook for whatever they owe. An average treatment length is four to six months but can run up to two years for some patients. Invisible aligners have become a popular teeth straightening treatment in recent years because clear aligners are a more subtle alternative to traditional orthodontic services.

Smile direct

Mohammad Ahmad, a year-old from New Jersey, signed up for Smile Direct Club in October, just a few weeks after the teeth straightening firm declared bankruptcy. He was enticed, he said, by a big discount on the company's invisible braces and assured that the financial problems wouldn't affect operations. But Mohammad never received the clear plastic aligners he was promised after the company shut down in December, leaving him, and thousands of customers like him, in the lurch. The concept convinced more than two million customers. For Mohammad, who had already had braces, he just wanted to address some mild shifting that occurred after he failed to wear his retainer as instructed. But almost from its start, Smile Direct Club was defending itself from critics raising concerns about its practices. It was embroiled in legal battles with business groups representing traditional dentists and orthodontists, who said its remote treatment, often provided after customers mailed in impressions of their mouths they had taken at home, provided inadequate care, and accused the firm of misleading customers. Prominent investors, such as Hindenburg Research, which is known for betting against companies, had also voiced alarm, accusing Smile Direct Club of "cutting corners" and warning that it would "wind up as a case study in why it's a bad idea to invest in a company that attempts to fit a complex, dangerous medical process onto a low-cost, high volume assembly line". The company denied the allegations, deriding them as "the latest in a stream of unevidenced and misleading attempts But it took the threat to its business seriously, moving aggressively to quash other negative reports. It threatened legal action against reporters, academics and forced unhappy customers to sign non-disclosure agreements to get a refund until a government lawsuit forced it to end the practice this year. Smile Direct Club executives did not respond to a request for comment. In its bankruptcy filing, the company traced its fall to familiar economic villains: the pandemic and rising prices, which it said had hurt its manufacturing operation, raised costs and squeezed its target customers. But Brandon Couillard, analyst at Jefferies, said that deeper issues were at play, noting that the cost of addressing reputational issues - not just about quality but also customer service - hurt its growth and forced the loss-making firm to spend too much on advertising.

More on this. As per GDC standard 6. Do not simply continue an existing treatment plan.

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SmileDirectClub is shutting down, just months after the struggling teeth-straightening company filed for bankruptcy, leaving existing customers in limbo. On Friday, Dec. That leaves existing SmileDirectClub customers with a lot of questions and few available answers. The company is offering no more customer care support and few details about possible refunds are available yet. SmileDirectClub — which served over 2 million people since its founding — once promised to revolutionize the oral-care industry by selling clear dental aligners that were marketed as a faster and more affordable alternative to braces.

Smile direct

Healthline senior editor Candice Abellon tried SmileDirect… kind of? Follow along in her journey to find her smile. Instead, it stayed put and the adult molar that should have pushed it out grew in sideways. More on this later. Jump here for the tl;dr. The company, based in Nashville, Tennessee, offers some branded dental accessories and peripherals like teeth whitening and dental care products, but their main focus is teeth aligners sold direct to consumers. These images are stitched together in a matter of moments to create a 3D picture of your teeth. You can watch it come together on a screen in front of you. I sat on a chair with the associate sitting in front of me, facing me. They also have physical locations where you can get a scan done in person for free; this is what I did.

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Prof Wexler said she was not sorry to see this particular business go, given its track record of trying to silence its critics. He said the BDA had had concerns about 'virtual-only' dental treatments for some time, and he warned against using any provider that didn't require a thorough in-person exam first, due to the risk of potential complications being missed. You can check if yours is a registered dentist by searching the General Dental Council register. It can be much harder to know what you're getting online, and protection isn't always as rigorous as you might expect. Smile Direct Club customers 'left in lurch'. The concept convinced more than two million customers. More from CBS News. Maximum results when used as directed. SmileDirectClub shuts down months after filing for Chapter 11 bankruptcy protection. Mohammad Ahmad, a year-old from New Jersey, signed up for Smile Direct Club in October, just a few weeks after the teeth straightening firm declared bankruptcy. Featured Local Savings.

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In its bankruptcy filing, the company traced its fall to familiar economic villains: the pandemic and rising prices, which it said had hurt its manufacturing operation, raised costs and squeezed its target customers. More on this story. Smile Direct Club once promised to disrupt traditional cosmetic dentistry by offering tooth alignment remotely at prices that were significantly lower than most bricks-and-mortar providers. Working in the absence of previous patient records is clearly challenging, but make sure every step you take from here is properly documented. The triumphant Nasdaq listing of Smile Direct Club proved to be the company's peak moment. That leaves existing customers in limbo — with many expressing confusion and frustration online. The company is also offering "special financing options and flexible payment plans" for SmileDirectClub customers, according to a press release. A full charge provides 8 hours of use, with average use lasting 1 minute and performed twice daily. So it's kind of pointless to kind of go that route to kind of try to save some money since my treatment was so small. Smile Direct Club's triumphant listing on Nasdaq, the US stock market index, after a streak of explosive sales growth, proved it be the firm's peak moment. Be the first to know.