The north face wikipedia

Yesterday, we were disappointed to learn that The North Face, an outdoor recreation product company, and Leo Burnett Tailor Made, an ad agency retained by The North Face, unethically manipulated Wikipedia, the north face wikipedia. They have risked your trust in our mission for a short-lived marketing stunt.

In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results. The photos uploaded by the agency prominently featured models wearing North Face gear in the foreground of the shot. The substitution was only noticed when the agency proudly revealed what it had done in a lavishly produced video shared by industry publication AdAge. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia to provide neutral, fact-based knowledge to the world. But some good has come of the campaign. In order to upload images to Wikipedia, users must allow their work to be edited and reused so that the free nature of the encyclopedia can be preserved.

The north face wikipedia

Heading out the door? Read this article on the Outside app available now on iOS devices for members! And since Wikipedia entries often appear at the top of Google results, every time someone searched, say, Guarita State Park in Brazil, the first image that popped up would be of a person wearing a TNF jacket or backpack. Now the well-loved gear brand has apologized. So what exactly went down? Essentially, the brand had commissioned photos of models wearing its gear in a handful of highly searched vacation destinations, like the aforementioned Guarita State Park, and then uploaded those photos to Wikipedia, replacing the unbranded, user-submitted photos. She said that Leo Burnett had first reached out to TNF Brazil in November, but does not know exactly how long the team had been actively replacing Wikipedia images. Within hours of the AdAge story going live, Wikipedia moderators removed the 12 images or, in some cases, simply cropped out the TNF logo , and reported the accounts that had uploaded them for breaches of Terms of Use for undisclosed paid advocacy. On Wednesday, TNF headquarters issued a formal apology. Search Search. Filed to: Backpacks Brazil Clothing and Apparel. Then He Was Gone. His Longtime Chronicler Explains Why.

Archived from the original on May 30,

American company featuring outdoor apparel and sportswear. Danish Wikipedia. German Wikipedia. TheNorthFace logo. Douglas Tompkins. English Wikipedia.

The North Face is a heterosexual romance novel by Mary Renault , who later became famous for historical novels set in ancient Greece and featuring homosexual love between male characters. The protagonists are Neil Langton and Ellen Shorland, both of whom have tragic pasts and both of whom are staying at a boarding house in Cornwall. They both have a passion for mountain climbing , which is what first brings them together. Neil is in the process of obtaining a divorce from an adulterous wife, whilst mourning the death of his young daughter, and Ellen is mourning the loss of her first love Jock, who died in World War II , believing herself incapable of loving again. The novel is set in the period immediately after the end of the war. In her fifth novel North Face nursing becomes character rather than plot.

The north face wikipedia

Soon thereafter, the company name changed in turn to Vanity Fair Mills , eventually going public in In , the H. Eric C. Customs and Border Protection officers. The sale includes all Eagle Creek assets and liabilities. It does not include any Eagle Creek or VF associates. In August , it was announced that VF would be splitting into two separate companies. The jeans and outlet stores would be spun off as Kontoor Brands. VF kept the sports apparel and footwear businesses, and moved its corporate headquarters and around employees to Denver, Colorado. Kontoor Brands Inc.

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Retrieved October 22, Retrieved August 26, National Geographic. It was removed from Wikipedia by The North Face last month as part of its marketing stunt. The Washington Times. However, Wikipedia works in a very different way than the rest of the internet. So what exactly went down? In order to upload images to Wikipedia, users must allow their work to be edited and reused so that the free nature of the encyclopedia can be preserved. More from Tech. Wikipedia edits have massive impact on tourism, say economists. Then He Was Gone.

While the northern side of the mountain rises more than 3, m 10, ft above the two valleys of Grindelwald and Lauterbrunnen, the southern side faces the large glaciers of the Jungfrau-Aletsch area, the most glaciated region in the Alps. The most notable feature of the Eiger is its nearly 1,metre-high 5, ft north face of rock and ice, named Eiger-Nordwand , Eigerwand or just Nordwand , which is the biggest north face in the Alps. The north face, the "last problem" of the Alps, considered amongst the most challenging and dangerous ascents, was first climbed in by an Austrian-German expedition.

Wiktionary 0 entries edit. Shock an aw: US teenager wrote huge slice of Scots Wikipedia. From our sponsor. Museum Boijmans Van Beuningen. In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results. The North Face, Inc. However, the administrators of the website discovered the "unusual activity" on August 11 and were able to stop it by August Clothing Outdoor gear. April 10, Fashion Retail Sporting goods.