Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected ucla brand colors trademark case law because they communicate identity. Colors are also the building blocks of accessibility.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element.

Ucla brand colors

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The system is broken down into four main palettes that are meant for unique uses:. Do not use other ucla brand colors of blue and gold in publications or online. Follow the specifications on this page to use the colors as a required brand element.

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Caught up in the size and complexity of UCLA and the excitement of new research and academic programs, it's tempting to create and use "custom" logos. But the UCLA story is best told within a consistent framework, including disciplined use of logos and marks. UCLA's logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage. The UCLA Campus Logo is the core graphic used to identify our institution, its administrative and academic units, programs, and initiatives. School and department logos are created by UCLA Marketing as part of a system combining the campus logo with the name of the school or department. Use is restricted. Over the years, illustrations of campus mascots and other graphics have been adopted for specific uses. These historical logos and marks are protected by law and policy. Who we are.

Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element.

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Brand Defined. To meet current accessibility standards, use only approved color combinations. These colors should be used minimally and for their intended meanings only. The UCLA palette is bright. Do not use tints of the brand colors — colors diluted with white. Color contrast is very important to legibility. Use accurate colors by entering the values instead. This chart "grades" various combinations of UCLA brand colors. Over the years the blue color has always been more important than the gold. Lavish use of white in layouts enhances the brilliance of the colors. Denotive colors are used for error, success, warning and other types of alerts. Do not use other shades of blue and gold in publications or online. Do not use other shades of blue and gold in publications or online. How we look and talk.

Adopted in , the logotype is simple and modern, with a slight slant to give it a dynamic feel. Policy reaffirms that the campus logo is the standard logo for all academic and administrative units.

Colors are also the building blocks of accessibility. Color is more than an aesthetic choice. How to apply brand guidelines across channels. Logos and Marks. Accessibility Color Contrast Color contrast is very important to legibility. This chart "grades" various combinations of UCLA brand colors. Use color type with care, avoiding non-ADA-compliant colors. These colors should be used minimally and for their intended meanings only. Social Media. Color contrast is very important to legibility.