Ugg since 1974

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Not all UGG boots are created equal. Our UGG boots combine luxurious comfort with timeless design, and quality Australian craftsmanship. In fact, we have been manufacturing original Australian made UGG boots for almost 50 years, meaning you'll get only the best with each and every pair. You can shop our range in your local currency, but when you reach the checkout, prices will convert back to Australian Dollars. You must checkout in Australian Dollars. More information on currency is available here.

Ugg since 1974

Chances are, you probably have a pair of UGG boots in your closet. Leather, fur-lined boots have a history that goes back centuries, but the kind we wear today got their start in Australian surfing culture. Dubbed "uggs," an Australian slang term, the shoes were first regularly worn by surfers to keep their feet warm around the '50s. Of course, when you hear the term in the US, you likely think of the trendy, brand-name footwear that's fluffy, warm, and ideal for winter. But as many shoppers are now discovering, the shoes they've been wearing for decades aren't actually made in Australia, and they're not created by the original ugg brand unless they were purchased from UGG Since , an Australia-based company that handcrafts its products and has been around a few years longer than UGG. A post shared by UGG Since uggsince After sheepskin boots first became popular in the '50s and '60s, Australian couple Arthur Springthorpe and Faye Springthorpe took the shoes to another level in the '70s, according to a blog post from UGG Since Though they didn't invent the term "ugg," the Springthorpes saw its potential as a business moniker and created a stable, family-run business in Australia. And today, the brand is still going strong. You can buy its shoes at one store in Australia and around the world via its online shop.

In fact, the Goleta, Calif. Our Sites. You must checkout in Australian Dollars.

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From its humble beginnings within the shearing sheds of New South Wales, UGG Since is an iconic, third-generation, family owned business that prides itself on remaining fiercely Australian in the face of international competition. The company blossomed under the watchful eye of an adolescent, Aussie countryside, Arthur Springthorpe, whose passion for quality sheepskin, wool and wool products stemmed from his experience in Australian woolsheds where he was employed as a wool classer. With a wealth of knowledge and skills, Arthur with the help of his wife Faye began handcrafting sheepskin and kangaroo products out of a small shed in a coastal town of New South Wales. It was then, in the early s, that the iconic Australian innovation known as UGG boots rose to fame on the east coast of Australia. Naturally, as the popularity of UGGs increased within Australia, Faye and Arthur began selling them as part of their pre-existing collection of kangaroo and sheepskin products. For Faye and Arthur, their initial vision for the company was to support their family by capitalizing on the ever growing, Australian tourism industry; however, little did they know that the product of their Australian dream would become a worldwide necessity.

Ugg since 1974

The UGG story has a convoluted and often misunderstood history, so we're here to break it down for you with the facts. Thought to have been first seen on the feet of surfers in the s and s, UGG boots were favoured by locals to keep their feet warm on the way to their morning surf. Fast forward to the s, and UGG boots had become commonplace across Australia, and their popularity was starting to spread globally, as Australian manufacturers engaged with distributors to introduce their product to the international market. By this time, there were numerous examples that demonstrated the widespread acceptance of ugg or UGG being a generic word for a sheepskin boot, including various print advertisements in Australia and the US showcasing UGG boots in the s, and the word UG one 'g' finding its way into Australia's Macquarie Dictionary in For all intents and purposes, Australian manufacturers were producing an iconic Australian product that was growing in popularity year on year. Eventually, his business as a distributor ran its course, and he sold his rights to the trademark. Years later, these rights eventually ended up in the hands of Deckers Outdoor Corporation, a large and publicly listed US company. In an even bigger irony, Deckers Outdoor Corporation has no connection of significance with Australia, and does not manufacture boots in Australia.

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After several quarters of lagging sales, Deckers Brands reported in October that the footwear label returned to gains in the second quarter of fiscal — and the momentum is expected to continue. You may also like. Best Sellers. Update Cart Check Out. Contact Us. Search Icon. You can buy its shoes at one store in Australia and around the world via its online shop. Size Chart. Women Expand menu Hide menu Women. Ultra Mini. The company also noted that it's "working to preserve" the ugg term for Australian business use — specifically those that craft sheepskin boots "made only and entirely in Australia. The Hollywood Reporter. Plus icon. Button Expand menu Hide menu Button. Stephen Garner News Editor.

Not all UGG boots are created equal.

Your Cart. Continue browsing. It indicates a way to close an interaction, or dismiss a notification. Kids and Bubs View products. Business News. The Goleta, Calif. UGG Since said in its Monday blog post that this dispute — namely the the lack of rights for Australian brands — prevents them and other brands from widely selling ugg products in other countries. Outdoor Footwear. More information on currency is available here. In May , a federal appeals court rejected a case from shoemaker Eddie Oygur, who sells ugg-style shoes through his brand Australian Leather, to remove UGG's American trademark. More From FN. Button Mini.