Youtube chief marketing officer

YouTube has never been more powerful. Yet the company faces unique threats.

Wojcicki has worked in the technology industry for over twenty years. She worked as Google's first marketing manager in , and later led the company's online advertising business and original video service. Wojcicki grew up on the Stanford campus, where mathematical scientist George Dantzig was her neighbor. A humanities major in college, she took her first computer science class as a senior. She originally planned on getting a PhD in economics and pursuing a career in academia, but changed her plans when she discovered an interest in technology. In , Wojcicki was the first product manager of one of Google's seminal advertising products— AdSense. YouTube , then a small start-up, was successfully competing with Google's Google Video service, overseen by Wojcicki.

Youtube chief marketing officer

Pemsel said: "Anna is a real talent who has a clear understanding of the unique opportunities that our relationships with the big platforms can offer and the importance, both commercially and editorially, of video as part of the overall reader experience. In she joined YouTube where she spent seven years, first as EMEA marketing director, then director, global marcom and director, global consumer marketing. Bateson said: "I am thrilled to have the opportunity to join The Guardian at such a time of change and possibility. Stay signed in. Forgotten password? Save time, inform your growth strategy and interrogate raw data yourself with Campaign AI, our bespoke data intelligence service. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Bateson: has seven years of experience at YouTube. Media National Press Google. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? Email address. Schedule a demo.

During the controversy surrounding Logan Paul 's YouTube video about a person that committed suicide, Wojcicki said that Paul did not violate YouTube's three-strike policy and did not youtube chief marketing officer the criteria for being banned from the platform. October 3, Palo Alto Weekly.

.

YouTube has never been more powerful. Yet the company faces unique threats. TikTok's growth has been unrelenting, and users spend more time on it per day than they do on YouTube. TikTok also represents a threat to YouTube's funnel of new creators. The company has many irons in the fire as its ambitions extend into podcasting. Other areas, like its YouTube TV cable bundle, started slowly but now are a major part of the broader media landscape. It's also maintaining other long-term bets like gaming. YouTube has seen significant turnover in the last 18 months, with longtime leaders like Robert Kyncl , the company's chief business officer; and Malik Ducard and Jamie Byrne, two content-partnership leads; departing. Meanwhile, many of their replacements have come from Google's ads business, like Kyncl's replacement, Mary Ellen Coe, who was formerly the president of global customer solutions at Google. In many ways, it marks a new era for YouTube as it brings in more advertising leaders.

Youtube chief marketing officer

His channel, which breaks down the creator economy, has , subscribers. But it wasn't always the case: In his ten years of experience posting — including travel and sports content — he's always had the support of individuals at the company, even when his work wasn't as successful. Unlike other social media platforms, YouTube provides its creators with a hands-on support network, and having these direct relationships with staffers at YouTube is key. They can help creators troubleshoot, deal with scammers , understand the changing algorithm and ad rates , and get introduced to new features, like YouTube Shorts. In the same vein, it's critical for influencer marketers to know the right contacts at the company, which has an array of execs dedicated to marketing beyond its basic ad offer.

Bunnings carnegie

Archived from the original on June 4, Retrieved October 18, Retrieved November 23, Archived from the original on November 9, Retrieved September 4, Archived from the original on June 10, As painful as it was for YouTube, it made the site a safer space for media companies to produce content and, likewise, a lynchpin of kids-focused media companies' digital strategies. Search Engine Land. TikTok also represents a threat to YouTube's funnel of new creators. Archived from the original on September 5, One of those campaigns, Stay Home WithMe , used top YouTube stars at the height of the pandemic to create content around social distancing. Archived from the original on October 18, Retrieved October 4,

News and Events.

Authority control databases. Archived from the original on April 17, Check out Insider's source guide for more tips on how to share information securely. Scott Silver has led YouTube's engineering organization since She's invested in building YouTube's content-partnership team, meeting regularly with individual creators and being a face for the company. Neal Mohan, chief product officer. YouTube has seen significant turnover in the last 18 months, with longtime leaders like Robert Kyncl , the company's chief business officer; and Malik Ducard and Jamie Byrne, two content-partnership leads; departing. February 5, YouTube rarely has long outages, and its usage continues to explode across the world. Archived from the original on December 22, She comes in as a relative newcomer to the YouTube space, so she will have to build up relationships with employees as well as the site's many partners. Its newest video product, Shorts, heavily relies on music, which will deepen its relationship with labels. TikTok's growth has been unrelenting, and users spend more time on it per day than they do on YouTube. Archived from the original on August 18,