Fashion marketing and communication milano

Learn about fees, rates, and current facilitations. The Fashion Marketing Undergraduate Programme delivered at IED Milano will introduce you to the world of marketing as a tool of creative communication. The world of fashion involves a variety of subjects evolving and progressing year after year.

These programmes provide a thorough knowledge of the technical and theoretical concepts related to fashion meeting the needs of those with limited time available, or for participants that have either little or no prior experience. Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.

Fashion marketing and communication milano

This course is built on a cultural and curatorial approach, anthropology and sociology, and history of fashion in order to culturally deepen the knowledge of global cultures that are an integral part of the social and economic system. Technological such as AI, Internet of Things, Big Data, Blockchain all require understanding from both creative and technical sides for business development, purchasing models, and most importantly communication strategies. Likewise, styling, fashion filmmaking, digital graphic communication as well as the written narrative, the art of writing and storytelling that is effective in a world that will become more and more virtual and more and more analog-based. A forward-looking and industry-based master's course preparing you for communication-related roles within the fashion industry worldwide. A multidisciplinary curriculum combines essential knowledge of the sector with specialist and technical skills in fashion journalism, advertising, PR, event management, fashion image production and more through a study path comprising lectures, project work provided by real fashion companies, hands-on workshops, seminars with visiting experts, field trips, and other experience-based activities. Push your boundaries, your creativity, and your skills in this dynamic, one-of-a-kind master's which will give you a huge competitive advantage in the ever-evolving fashion and luxury job market. Fashion styling is today both a great opportunity and a complex challenge. Fashion Stylists and Communicators have the privilege and the responsibility to read and interpret a brand or a product respecting its identity yet pushing the boundaries, so to design a world around it and tell the most engaging story ever. The Master's Program in Fashion Communication and Styling trains key figures who deal with the evolution of new media and the crucial role of visual communication today. They are able to embrace more aesthetics at the same time, to read how fashion matters today for society, to destroy the rules, and re-write them. It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can make the fortune - or the ruin - of even the biggest fashion houses.

However, Milano Fashion Institute recommends to carefully read and comply with the instructions available in the kit. Some of these are market analysis, psychology of consumption, buying behavior, advertising and marketing strategies, digital communication, relationship management techniques and corporate communication.

Learn how to best interpret market trends as a way to achieve successful brand vision implementation. Become a professional who can understand and analyse market data, building effective strategies for the fashion industry. The Master's Course in Fashion Marketing will help you develop a variety of professional skills through a multidisciplinary approach, covering everything from strategic marketing, visual merchandising, market trends analysis and interpretation, all the way to the effective brand development strategies. This programme seeks to train up the Fashion Marketers of tomorrow. As such, the training provided will help you develop the skills you need to navigate a market as competitive as the fashion industry, as you also learn how to successfully introduce new and unique product differentiation features. The Master's Course in Fashion Marketing will give you the opportunity to establish strong links with leading companies, both domestically and internationally. This way, you will acquire knowledge and skills about marketing strategies, case studies, and business projects.

A general overview of marketing and an introduction to the Italian fashion industry. The course gives you an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience. During the three-week course you learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy. During the three weeks you will focus on marketing, design and merchandising in a seminar-based course with industry professionals sharing their experience in their area of expertise, which allows you to be in touch with the current thinking and the latest developments in the field. Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complimented by visits to showrooms and retail spaces. Together with your classmates you will also complete personal projects on-site in different areas of Milan in order to prepare yourselves for your final project and presentation. This course will allow you to understand the creative process in order to carry out specific project goals and will teach you to develop a communication strategy according to the goals and the budget set. From Monday to Thursday during the first two weeks and from Monday to Friday during the 3rd week, on a full time basis morning and afternoon the course has a duration of 75 hours spread over 3 weeks.

Fashion marketing and communication milano

The course to acquire a comprehensive and informative overview to start a career in the industry. The world of marketing is vast, complex and ever-changing. Operating competently in this field means mastering a number of different and related skills and tools at the same time. The course aims to address every aspect of the profession, paying particular attention to the dynamics of the digital world , including pricing management, e-commerce, and the customer experience. The very nature of marketing has changed and companies must innovate their processes, channels and strategies in order to maintain their long-term competitive position. In this context, you can position yourself as an expert to successfully drive change. The course is divided into 5 specific modules during which topics will be addressed of increasing intensity.

Samsung 65 inch tv costco

Tel: Fashion Stylists and Communicators have the privilege and the responsibility to read and interpret a brand or a product respecting its identity yet pushing the boundaries, so to design a world around it and tell the most engaging story ever. French 0. They will also have developed specific visual and verbal skills in order to observe, analyze and critically describe the visual imagery of fashion. Open Day Firenze. Rome 1. Course Coordinator. Associate Degree 0. This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design. Milan, Italy. Applications from students with other backgrounds will also be considered.

Students will experience a holistic approach, where the fusion of digital fashion, social communications, marketing trends, packaging, graphic design, strategic planning and brand communications create an interconnected mosaic that mirrors contemporary fashion practice.

You might be interested in The aim is to arrive at integrated projects that identify brand, product, retail and communication strategies with a high innovation content and adherent to the client company's reality, simulating work processes as close as possible to the reality of professional contexts. Bachelor 1. Depending on the program, students may study apparel analysis, social facets of fashion, e-commerce strategies, economics and apparel markets, statistical analysis and research methods. Italy 6. The degree opens the doors to a wide range of career opportunities, from becoming a stylist, fashion photographer or image consultant, to working in editing, PR, or event management, and more. A forward-looking and industry-based master's course preparing you for communication-related roles within the fashion industry worldwide. Provenance, experience, degrees, and age: find out the composition of this Master's program, based on previous years. Spain 0. There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level. Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. An underground train in Rome where nature is the absolute protagonist. The Master's Program in Fashion Communication and Styling trains key figures who deal with the evolution of new media and the crucial role of visual communication today. During the module, students will be put in contact both with Head Hunters specialized in the fashion and design sectors, and with the selection managers of the most important and significant companies operating in the fashion sector, in order to both understand the dynamics of selection and to enhance their professional profile. And upon completing the programme, you will feel confident enough to manage a marketing plan with full responsibility and a critical thinking approach.