Is rocawear still in business

Dash relinquished his 25 percent stake in the company and CEO title at the end of last month. But Dash-who has holdings in electronics, film, magazine, recording and liquor companies-departs from Rocawear with a chin-up demeanor. Still, is rocawear still in business, Dash was displeased that Carter was now showing a renewed interest in the brand after a wayward commitment to the company since its inception. Carter will now be in the Rocawear office two or three times a week, a Rocawear official said.

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Is rocawear still in business

Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign. Jay-Z retained his stake in the company and continued to oversee the marketing, licensing, and product development. In March , Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections. Contents move to sidebar hide. Article Talk. Read Edit View history. Tools Tools. Download as PDF Printable version. Clothing brand. This article's lead section may be too long. Please read the length guidelines and help move details into the article's body. February New York Times. Archived from the original on 15 January

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Bella Hadid is known for sourcing great throwback fashion pieces, including vintage Jean Paul Gaultier and it bags from the 90s. The model continued her love for secondhand with a true McBling era-relic: A black-and-pink tracksuit by Rocawear, the Jay-Z-led hip hop fashion line that ruled early- and mid-aughts streetwear. This past month has seen her embrace everything from cheap tank tops to no-frills glassblowing clothes to a loose-fitting pair of jorts. A velour tracksuit, with a napkin-thin baby tee underneath, feels like the natural next step for the aughts-obsessed model. The nostalgia even went down to her shoes: Bella wore a pair of Nike Shox, the once-popular model that is experiencing a resurgence this summer after designer Martine Rose released a sold-out mule version this month. I remember my own treasured track suit from the brand — a white sleeveless hoodie and baggy shorts set that was approximately two sizes too big. It was !

Iconix Brand Group, Inc. Jay-Z, Rocawear's co-founder, will remain with the company heading up all product development, marketing and licensing. Jay-Z's senior management team in licensing, marketing and product development will also join Iconix. He will retain his stake in the operating company that manufactures all of the Rocawear men's apparel and his two partners in that business, Alex Bize and Norton Cher, will continue to run that company and enter into a long-term license agreement with Iconix for the core young men's apparel category. Shawn Carter, co-founder of Rocawear, commented, "Iconix is pioneering a new brand management model and by combining Rocawear with their platform, my team and I can focus on our strengths in design and lifestyle marketing. The first brand will involve Jay-Z and will be an eponymous luxury brand called "Shawn Carter Collection" which will debut in Neil Cole, Chairman and CEO of Iconix Brand Group commented, "This is the largest acquisition Iconix has made and Rocawear is a brand that is increasing in market share and has extraordinary potential for growth. The leadership team is already in place to fulfill our mission and we will maintain complete continuity within the business by having Jay and his team in charge of all product development, licensing and marketing. Jay and his partners in the operating company that manufactures all of the Rocawear men's apparel, Alex Bize and Norton Cher, will become our licensee for the core business. Iconix will add talent and resources that I believe will help make Rocawear a billion dollar global brand.

Is rocawear still in business

The agreement, announced today March 6 , is subject to approval under anti-trust statutes, but is expected to be finalized this month. Under the agreement, Jay-Z will remain in his role as chief creative officer and will continue to oversee all product development, marketing and licensing for the brand. Jay and his partners in the operating company that manufactures all of the Rocawear men's apparel, Alex Bize and Norton Cher, will become our licensee for the core business. Iconix will add talent and resources that I believe will help make Rocawear a billion dollar global brand. This acquisition will be transformative for Iconix in terms of its scale, the diversification it brings to our portfolio of brands as well as having someone as talented as Jay-Z joining our company and the many synergies that could bring. As part of the overall deal, Iconix will also enter into a separate agreement with Jay-Z to establish a new brand management and licensing company that will seek to acquire or develop new or existing brands across a broad range of categories.

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Roc-A-Fella Records had been looking for some female acts to sign to label alongside Amil and her Major Coins group, and when Jay liked what he heard from Blaze he spoke of signing her to the family. But somewhere down the line the baggy jeans, oversized sweatshirts, and label-ridden clothing fell off the fashion radar and out of the minds and shopping carts of their customers. Fast-forward more than 20 years and these clothing lines have all but vanished from the public consciousness. I was already famous. Skip to content. Pillowtex Strawberry Shortcake Truth or Dare. The Notorious B. That is how he has changed the rap game. Dash then hired Roy Edmundson, formerly of Levi Strauss, as a vice-president to handle all of Rocawear's marketing and public relations, not an easy task with Dash's legal woes and the upcoming incarceration of Beanie Sigel, front man of the booming State Property apparel line, on federal weapons charges. It was legend. This article's lead section may be too long. The rap mogul kept his shares in the company, and continues to oversee it from its creative base at the Roc Nation HQ in New York City.

NEW YORK — The bling-bling world of hip-hop is clearly more than a flash in the pan, with more conglomerates than ever eager to get a piece of it. The latest brand said to be entertaining suitors is none other than one that helped pioneer the sector: Rocawear.

Jay and the other partners want to cater more to the pure urban demographic, and that's not the direction I wanted to go anymore. Still, Dash was displeased that Carter was now showing a renewed interest in the brand after a wayward commitment to the company since its inception. To make amends and keep the peace for their other business interests, like Rocawear, it was reported Jay-Z offered his share of Roc-A-Fella back to Dash and Burke if they would give him sole rights to his first album for Roc-A-Fella, Reasonable Doubt. Portions of the conference can be seen in the Backstage documentary. In addition, Rocawear acquired the licensing rights to Stride Rite Corporation's Pro-Keds and planned to design a limited edition collection for the State Property apparel line. Related Articles From the same category. ISBN However, a interview with Bloomberg Business stated that Simmons grew frustrated with being stymied into the ethnic brand category. Hoping to take his empire mainstream, Dash likened his magazine to a "multicultural Vogue. Could you believe that? College students are not only in debt due to loans and credit card bills, but many hours of sleep deprivation are also building up a tab. February C frontman and reality television star, Rev. Jigga and other Roc artists were soon seen sporting some of the preliminary designs; building hype for the label on the streets.