Pepsi partners

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Pepsi has named South Korean footballer, Son Heung-Min as its new brand ambassador, according to the brand in a statement on Instagram. Son is a professional footballer who plays for both Premier League club Tottenham Hotspur and the South Korea national team. In the picture, he is holding up the iconic Pepsi jersey. Don't miss: PepsiCo, Hasbro and Mr. The appointment comes months after Pepsi unveiled its new logo and visual identity which makes it the first update of the Pepsi globe logo in 14 years.

Pepsi partners

The agreement makes it clear that PepsiCo will be investing in in-game advertising for years to come, both in EA FC and beyond. I think this is about two businesses and brands that have long admired each other coming together. Increasingly, that crossover in culture, whether you want to call it gaming or want to call it esports — this partnership is going to broadly play in all of those spaces. But when it comes to the breakdown between marketing efforts geared toward casual versus competitive gamers, the writing is on the wall. Many brands have pulled back from dedicated esports spending in , and PepsiCo is no exception. The last dedicated esports campaign from any of the three brands came in May , when Mountain Dew partnered with Call of Duty League teams for a branded watch party. A deal with EA FC could give PepsiCo access to a much wider and more diverse group of gamers than its past dedicated esports partnerships. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. We have long admired each other as businesses and brands. We would have gotten together before now, if we could have. Subscribe Login.

Raise a Mug to Zero Sugar. Pepsi partners AI. Search products easily, schedule orders in advance, review recent orders, get updates about promotions, and more.

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We want to be much more than a beverage and snack provider to you. Our goal is to share the very best of PepsiCo with you to set the standard for support and partnership in foodservice. And this site is just one part. In addition to our comprehensive portfolio of well-loved and innovative brands, we can work with you to create incredible moments in and around your establishment. And we will make sure each drink, snack, and piece of equipment is chosen, crafted, and suited just for you—with your goals, your challenges, and your situation in mind. No matter your size or need, we are here to support your success every step of the way and be your partner in serving the very best experiences possible. You are using old browser. Skip to Content Skip to Navigation. About Us.

Pepsi partners

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Become a PepsiCo Partner! The last dedicated esports campaign from any of the three brands came in May , when Mountain Dew partnered with Call of Duty League teams for a branded watch party. Offer the power of choice with fountain solutions that will have customers coming back for more, including customized drinks and flavors. According to Pepsi, the new logo and visual identity pay homage to the brand's heritage while being forward-looking in terms of sustainability. Adam Warner: One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. Subscribe Login. Resources at the Ready. For ultimate grab-and-go convenience, PepsiCo branded coolers keep their favorite drinks as cool and refreshing as ever. Adam Warner: We have long admired each other as businesses and brands. We would have gotten together before now, if we could have. The previous font had a lower-case Pepsi sitting shyly next to the globe with a pastel blue background. Skip to Content Skip to Navigation. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media.

Whether having a meal with friends or cheering on a favorite team, Pepsi is always there to share joy and help celebrate those special moments.

More in Marketing View More. On whether the partnership reflects a pivot away from competitive gaming Adam Warner: No. Marketing on Platforms. Products that support mental wellbeing are emerging as a powerful niche within the functional beverage category. Rolling out the new look in North America later this year, in time for the brand's th anniversary, Pepsi will be introducing it to the rest of the world in Free newsletter Get the daily lowdown on Asia's top marketing stories. Language: EN ES. Raise a Mug to Zero Sugar. Most Read. Facebook Twitter LinkedIn Reddit. Offer the power of choice with fountain solutions that will have customers coming back for more, including customized drinks and flavors. Error details calendar icon You do not have any pending activities Uploading